CRM Campaign Manager

Job Title: CRM Campaigns Manager
Location: Bracknell
Pay rate: Circa GBP220 per day
Start date: ASAP
Duration: Temp to perm role
Working Hours: Working from home currently due to Covid-19. Office hours Mon-Thur 9am - 5.30pm. Usually office based with working from home on a Friday

We are currently working with a leading company based in Bracknell who are looking to recruit a CRM Campaigns Manager.

Reporting into the Head of Customer Marketing, the role of CRM Marketing Manager you will be a vital part of the company helping them develop and expand subscription business across Europe through brilliant customer communication. The company has over 500,000 existing users but have a growth ambition to significantly accelerate that number.

The CRM Manager will be responsible for and no limited to;

• Ownership and strategic end to end planning of marketing campaigns to drive customer engagement, loyalty and value
• Using subscriber base communications to turn the dial on KPI's such as
  - Attachment rates
  - Value KPI's
  - Engagement KPI's
• Identifying value creation opportunities within smart platforms to update and create new value propositions across the full customer lifecycle
• Run SMART promotional activities throughout the year
• Lead all subscriber marketing campaign activities from email campaigns / in app marketing campaigns by setting objectives, targeting and key messaging

Key skills and requirements;

• The ideal candidate will have 5-10 years running customer communications programmes in high functioning businesses
• You will know how to balance commercial levers, customer need with brilliant execution
• The candidate will demonstrate strong understanding of how to pull, analyse and leverage consumer behavioural, lifestyle, transactional and demographic data to design compelling value propositions, customer journeys and marketing activations to deliver the business objectives.
• The candidate will be required to manage extensive cross-functional collaboration within their European and USA teams
• To have excellent communication skills, project management, creativity and an entrepreneurial drive to solve problems and make things happen

Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

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