Marketing Manager
- Recruiter
- Confidential
- Location
- Newton-Le-Willows
- Salary
- Competitive
- Posted
- 07 Oct 2020
- Closes
- 04 Nov 2020
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Speedy are the UK's leading hire provider with the widest range of tools, specialist hire equipment, plant and support services - everything for every job!
As our the business continues to grow Speedy now have an exciting new position for a Marketing Manager based in our head office in Haydock. This role is responsible for developing and executing Marketing plans and campaigns plans to grow the Local and B2C customer base - across the full range of marketing channels.
Key Accountabilities
Development and execution of a range of marketing activities that support the Marketing Plan for the B2C customer base.
Implementation of local battle grounds to attract, grow and retain the local market share and customer share of wallet.
Working with the customer and market insights team to develop in-depth knowledge of the local catchment areas, and competitor footprint and activities.
LSC, RSC and B&Q marketing and campaign development around new branch openings, relocations and closures*.
Standardise the visual merchandising and POS assets across the Speedy full network.
Working with key stakeholders to develop and implement promotions that are fully tracked and measurable. Ensuing the customer journey is front of mind across all channels.
Liaising with suppliers to develop joint local promotions and concession spaces.
Working with the Group Customer Experience Manager to understand the consumer customer journey and experience across all channels to enable improvements to be implemented.
Activities will include:
Tactical campaign planning and execution to key audiences
Provision of local marketing toolkits
Day to day management of TradePoint proposition and local campaigns, constantly reviewing performance and recommending improvements
Day to day management of B2C proposition and campaigns, constantly reviewing performance and recommending improvements
Development and execution of bespoke depot content on the website
Management of Google My Business and Uberall platforms
Partnership with the telemarketing team (CRC) in Newport for targeted call out campaigns
Working with the Marketing Managers to ensure a joined up contact strategy is maintainedWhat you'll need:
Customer-led
Experienced Marketer , with sound knowledge across marketing activities and integration of all channels to deliver campaign (off-line, online etc)
High level of attention to detail
Collaborative and good stakeholder management, especially with Supply Chain, Sales, CRC and Depot teams to deliver campaigns
Able to multi-task running a number of activities at any one time
Organised
Good presentation development and execution skills
Retail marketing /CRM / Consumer backgroundIn return we offer a competitive salary with contributory pension scheme, 21 days annual leave (raising to 26 after 12 months) entitlement (plus bank holidays) discretionary bonus scheme and life assurance. In addition you will be able to take advantage of our fantastic Salary Extras benefits scheme, offering cycle to work and various other discounts on a wide range of goods and services
As our the business continues to grow Speedy now have an exciting new position for a Marketing Manager based in our head office in Haydock. This role is responsible for developing and executing Marketing plans and campaigns plans to grow the Local and B2C customer base - across the full range of marketing channels.
Key Accountabilities
Development and execution of a range of marketing activities that support the Marketing Plan for the B2C customer base.
Implementation of local battle grounds to attract, grow and retain the local market share and customer share of wallet.
Working with the customer and market insights team to develop in-depth knowledge of the local catchment areas, and competitor footprint and activities.
LSC, RSC and B&Q marketing and campaign development around new branch openings, relocations and closures*.
Standardise the visual merchandising and POS assets across the Speedy full network.
Working with key stakeholders to develop and implement promotions that are fully tracked and measurable. Ensuing the customer journey is front of mind across all channels.
Liaising with suppliers to develop joint local promotions and concession spaces.
Working with the Group Customer Experience Manager to understand the consumer customer journey and experience across all channels to enable improvements to be implemented.
Activities will include:
Tactical campaign planning and execution to key audiences
Provision of local marketing toolkits
Day to day management of TradePoint proposition and local campaigns, constantly reviewing performance and recommending improvements
Day to day management of B2C proposition and campaigns, constantly reviewing performance and recommending improvements
Development and execution of bespoke depot content on the website
Management of Google My Business and Uberall platforms
Partnership with the telemarketing team (CRC) in Newport for targeted call out campaigns
Working with the Marketing Managers to ensure a joined up contact strategy is maintainedWhat you'll need:
Customer-led
Experienced Marketer , with sound knowledge across marketing activities and integration of all channels to deliver campaign (off-line, online etc)
High level of attention to detail
Collaborative and good stakeholder management, especially with Supply Chain, Sales, CRC and Depot teams to deliver campaigns
Able to multi-task running a number of activities at any one time
Organised
Good presentation development and execution skills
Retail marketing /CRM / Consumer backgroundIn return we offer a competitive salary with contributory pension scheme, 21 days annual leave (raising to 26 after 12 months) entitlement (plus bank holidays) discretionary bonus scheme and life assurance. In addition you will be able to take advantage of our fantastic Salary Extras benefits scheme, offering cycle to work and various other discounts on a wide range of goods and services