Digital Marketing Specialist (Reading or Remote, UK)
- Recruiter
- Confidential
- Location
- Berkshire
- Salary
- Competitive
- Posted
- 21 Sep 2020
- Closes
- 06 Oct 2020
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
We're hiring a Digital Marketing Specialist who will work as part of Unit4's global campaigns and content team. The Digital Marketing Specialist will be responsible for digital campaign execution. This involves the design, quality assurance, execution, maintenance and reporting for marketing automation programs and email distribution. The Digital Marketing Specialist will also help drive the company's PPC activities and paid for social campaigns.
This role requires an individual with strong technical skills and data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions. We are looking for someone with strong project, communication, and time management skills with the ability to effectively manage numerous projects simultaneously in a fast-paced, collaborative environment
What you will do
* Assists in the technical conceptualisation of demand creation, nurturing and scoring program strategy
* Creates emails, landing pages, forms and reports within the Marketing Automation Platform (Marketo)
* Creates nurture flows including entry and transition logic and rules, track-specific treatment considerations, and routing of leads and contacts
* Assists with PPC and implementation of paid for social campaigns
* Monitors and reports on effectiveness metrics related to tactics and programs managed by Marketo and related applications
This role requires an individual with strong technical skills and data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions. We are looking for someone with strong project, communication, and time management skills with the ability to effectively manage numerous projects simultaneously in a fast-paced, collaborative environment
What you will do
* Assists in the technical conceptualisation of demand creation, nurturing and scoring program strategy
* Creates emails, landing pages, forms and reports within the Marketing Automation Platform (Marketo)
* Creates nurture flows including entry and transition logic and rules, track-specific treatment considerations, and routing of leads and contacts
* Assists with PPC and implementation of paid for social campaigns
* Monitors and reports on effectiveness metrics related to tactics and programs managed by Marketo and related applications