Content Marketing Manager
- Recruiter
- Confidential
- Location
- London
- Salary
- Competitive
- Posted
- 18 Sep 2020
- Closes
- 06 Oct 2020
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Company Description
AJ Bell is one of the largest providers of online investment platforms and stockbroker services in the UK, with assets under administration exceeding GBP54.3 billion and more than 282,000 clients. Our award-winning products include AJ Bell Youinvest and AJ Bell Investcentre. This role is based in our London office, while our head office is in Manchester.
Job Description
The AJ Bell Youinvest Content Marketing Manager leads the content marketing team to develop, deliver and evaluate the success of AJBYI website and mobile applications across all our marketing channels.
Primarily, the role is about leveraging our vibrant financial services brand with its unique personality to maximum effect, giving customers and visitors engaging content and information about AJ Bell Youinvest's products and services.
Key responsibilities:
* Creating, implementing and evaluating a strategic plan of highly engaging written, visual, video and audio content that is relevant and appropriate to the customer segments' needs.
* Managing a team of 3 to deliver the strategic plan and associated activities.
* Communicating data insights and using them to inform proposals for strategy changes and enhancements.
* Working with AJ Bell's PR, Technical and Investments teams to create quality content in line with the approved strategy.
* Creating engaging sales content to maximise conversion of potential customers and take-up of special offers, and to support other traffic directed to the website.
* Working closely with the Digital Marketing team to optimise web and apps for SEO purposes.
* Oversee production of existing and new podcast and video content for web, mobile apps and social media.
* Working with internal and external providers and internal stakeholders, to create briefs for engaging and consistent creatives.
* Ensure all content and desired customer outcomes comply with AJ Bell's regulatory requirements and obligations.
Qualifications
What we're looking for from you:
Tech skills:
* Confident using HTML to build and amend webpages
* Experience using a CMS, preferably Drupal
* Experience using project management tools including JIRA and Trello
* Competent across Adobe creative suite
* Confident in using Google tools including Analytics, Search console and Google Tag Manager
Other skills:
* A proven track record and previous experience working in a UK regulated financial services marketing role (minimum 2 years)
* A CIM digital marketing qualification.
* Extensive website and mobile application design and user experience.
* Experience of managing people and teams (2 years+ at Manager level) - to have included recruitment, objective-setting, coaching, and performance reviewing.
* Excellent written English.
* Strong analytical skills.
* Meticulous attention to detail.
* Educated to degree level (business/marketing subjects preferred but not essential).
Additional Information
In return for your hard work you will be entitled to:
- All the training and support you need in order to develop within your role,
- 24 days holiday increasing to 30 days with length of service, plus bank holidays,
- Discretionary bi-annual bonus,
- Contributory pension scheme,
- Paid study support,
- Enhanced maternity/paternity scheme
- Holiday buy/sell scheme
- Bike loan scheme
- Season ticket loan portal
- Employee assistance helpline
- Volunteering opportunities
- Free social events
- Plus much more
At AJ Bell you can expect a friendly working environment with a strong sense of team work, we have a great sense of pride in what we do and this is reflected in our guiding principles
AJ Bell is one of the largest providers of online investment platforms and stockbroker services in the UK, with assets under administration exceeding GBP54.3 billion and more than 282,000 clients. Our award-winning products include AJ Bell Youinvest and AJ Bell Investcentre. This role is based in our London office, while our head office is in Manchester.
Job Description
The AJ Bell Youinvest Content Marketing Manager leads the content marketing team to develop, deliver and evaluate the success of AJBYI website and mobile applications across all our marketing channels.
Primarily, the role is about leveraging our vibrant financial services brand with its unique personality to maximum effect, giving customers and visitors engaging content and information about AJ Bell Youinvest's products and services.
Key responsibilities:
* Creating, implementing and evaluating a strategic plan of highly engaging written, visual, video and audio content that is relevant and appropriate to the customer segments' needs.
* Managing a team of 3 to deliver the strategic plan and associated activities.
* Communicating data insights and using them to inform proposals for strategy changes and enhancements.
* Working with AJ Bell's PR, Technical and Investments teams to create quality content in line with the approved strategy.
* Creating engaging sales content to maximise conversion of potential customers and take-up of special offers, and to support other traffic directed to the website.
* Working closely with the Digital Marketing team to optimise web and apps for SEO purposes.
* Oversee production of existing and new podcast and video content for web, mobile apps and social media.
* Working with internal and external providers and internal stakeholders, to create briefs for engaging and consistent creatives.
* Ensure all content and desired customer outcomes comply with AJ Bell's regulatory requirements and obligations.
Qualifications
What we're looking for from you:
Tech skills:
* Confident using HTML to build and amend webpages
* Experience using a CMS, preferably Drupal
* Experience using project management tools including JIRA and Trello
* Competent across Adobe creative suite
* Confident in using Google tools including Analytics, Search console and Google Tag Manager
Other skills:
* A proven track record and previous experience working in a UK regulated financial services marketing role (minimum 2 years)
* A CIM digital marketing qualification.
* Extensive website and mobile application design and user experience.
* Experience of managing people and teams (2 years+ at Manager level) - to have included recruitment, objective-setting, coaching, and performance reviewing.
* Excellent written English.
* Strong analytical skills.
* Meticulous attention to detail.
* Educated to degree level (business/marketing subjects preferred but not essential).
Additional Information
In return for your hard work you will be entitled to:
- All the training and support you need in order to develop within your role,
- 24 days holiday increasing to 30 days with length of service, plus bank holidays,
- Discretionary bi-annual bonus,
- Contributory pension scheme,
- Paid study support,
- Enhanced maternity/paternity scheme
- Holiday buy/sell scheme
- Bike loan scheme
- Season ticket loan portal
- Employee assistance helpline
- Volunteering opportunities
- Free social events
- Plus much more
At AJ Bell you can expect a friendly working environment with a strong sense of team work, we have a great sense of pride in what we do and this is reflected in our guiding principles