Interim eCRM Manager

The purpose of this role is to increase customer retention rates and lifetime value, through planning and delivery of data driven, multi-channel marketing strategies. Responsible for managing the ECRM programme delivering a world class customer experience whilst maximising opportunities to increase sales across our E-Commerce websites and in store.

The development and implementation of our customer email marketing strategy to drive revenue targets and frequency of shop
Create email campaigns to improve engagement and drive brand awareness
Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience
Liaison with a cross functional team to ensure accurate delivery of all campaign and promotional messages
Provide clear communication and instruction to internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation
Act as the main point of contact for category, customer services and field based teams ensuring that all are clearly briefed on digital marketing activity
Build relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns

The Person

Management of their team
Leadership and guidance of their team
Coaching of colleagues in and outside of their direct team