Marketing Manager- 12 months

Affinity Marketing Manager- 12 months

Introduction:

I'm partnering with a leading financial services organisation in Liverpool to find an Affinity Marketing Manager for a 12 month contract in Liverpool.

The business needs someone to create and drive acquisition campaigns, channel marketing, sales promotion, engagement and retention campaigns. This is a customer focused role and is someone with strong multichannel marketing experience.

Interested? If so, please contact Paddy Wells at Forward Role Recruitment on (07514)(950197) or ()

Role Requirements:

• Develop and drive the overall acquisition and engagement/retention strategy for various brands and products
• Work with the analytics, insight and CRM teams to understand the different affinities to drive the overall acquisition project, changing these as the project changes
• Develop and drive proposition campaign activity through relevant and engaging marketing to push acquisition, engagement and retention
• Work with external agencies to implement new multi-channel campaigns across the product portfolio
• Create internal marketing communications to support all campaigns
• Monitor and evaluate campaign success and make amendments to increase future success
• Monitor competitor activity to identify gaps in the market that can be utilised
• Manage the budget for specific activities
• Ensure all communications are clear, concise and to the point
• Awareness of regulatory requirements and data protection guidelines

Experience required:

• Previous experience planning, implementing and driving campaigns across on and offline channels is essential
• Experience in the financial or professional services sectors is preferable
• Strong commercial experience of multi-channel marketing
• Experience working with and driving external agencies and budgets
• Knowledge of how to assess competitor activity
• Strong commercial acumen
• Experience in influencing stakeholders at all levels is essential
• Able to work in a fast paced environment

Salary:

A competitive salary and package

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