Digital Content Marketing Executive

6 days left

Recruiter
TWI LTD
Location
Cambridge, Cambridgeshire
Salary
Competitive
Posted
08 Nov 2019
Closes
25 Nov 2019
Contract Type
Permanent
Hours
Full Time

Digital Content Marketing Executive

TWI Granta Park, Cambridge

TWI is one of the world’s leading independent research and technology organisations, with expertise in materials joining and engineering processes. We develop innovative solutions for real industry problems that can have a profound impact on the world and people’s lives. TWI actively supports diversity and inclusion, and recognises the importance of creating a culture where everyone feels valued for the contribution they make.

TWI manages and operates the National Structural Integrity Research Centre (NSIRC), a centre for postgraduate industry led study. The role will be central to expanding TWI’s global visibility, driving content to new audiences, illustrating our core capabilities and the future vision of TWI within new markets and industries.

Responsibilities:

• Plan and execute content snippets across all digital channels, in conjunction with our corporate marketing activity plan (press releases, insights, our stories, our processes CGI’s).

• Work closely with the content creation team to plan workload and execute, aligned to our global calendar.

• Responsibility for all corporate email campaigns, utilising our third party email platform, DOTDIGITAL.

• Production of monthly engagement statistics across all channels.

To continuously review/optimise through industry leading metrics tools such as Google Analytics and SEMrush.

• Conducts themselves in line with TWI’s values of teamwork, innovation, taking responsibility, customer focus, adaptability and respect. Further activities will include (but not limited to):

• Digital content support for events, webinars and seminars, driving traffic to our web platforms.

• Optimisation of content, linked to analysis through GA/SEMrush. CMS mini-site build and development. Brand discovery, delivery and consistency. Liaise with technical project leaders to assist with technical content support/sign-off.

• Provide technical support, advise and guide NSIRC PhD students on marketing queries

Training provided on the below applications (beneficial if previous knowledge although not essential):

• Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Google Analytics, SEMrush, Contensis CMS, Dotdigital, Adobe Spark

Key Skills for success:

• A keen interest in pursuing digital marketing as a career • An aptitude for creative writing

• Good understanding of social platforms e.g. Twitter, Linkedin and Instagram

• Experience across MS Office e.g. Word, Excel and Powerpoint

• Minimal experience using open source web platforms e.g. Wordpress

Qualifications:

A levels: minimum 2, Grade C or above

GCSE’s: English grade B or above, Maths grade C or above, Science Grade C or above

Job Profile: Project Leader

Salary: Competitive

Contract: Permanent

Hours: 36 hours p/wk.

Ref: 155/19

Closing Date: Monday 25th November 2019

Click apply below for further information and to download an application pack.