PPC and Display Marketing Officer

5 days left

Recruiter
Anonymous
Location
Milton Keynes
Salary
£33,000 - £39,600 Annual
Posted
24 Oct 2019
Closes
21 Nov 2019
Contract Type
Permanent
Hours
Full Time

PPC and Display Marketing Officer

Our client is actively recruiting for a PCC & Display Marketing Executive to join their team, on a permanent basis in Milton Keynes.

As PPC & Display Marketing Executive you will assist in the delivery of our paid search and programmatic display campaigns. You will be responsible for large-scale budgets and will work closely with our media agency in London as well as Tech providers such as Google and Bing. As a digital native, you will be committed to constantly improving performance and achieving targets through a data-driven approach to optimisation. Specifically focusing on PPC and Display activity, this team member will be tasked with supporting the attraction of new enquirers to the University and supporting its digital conversion strategy. The role holder will also be required to support the Digital Marketing Manager in tracking and optimizing campaigns across social media, native and VOD channels when required.

* Job role:

You will be joining an established team and will assist in the delivery of paid search (PPC) and programmatic display campaigns.

* You will be responsible for large-scale budgets and will work closely with the media agency in London as well as Tech providers such as Google and Bing.

* As a digital native, you will be committed to constantly improving performance and achieving targets through a data-driven approach to optimisation.

* Specifically focusing on PPC and Display activity, you will be tasked with supporting the attraction of new enquirers to the organisation and supporting its digital conversion strategy

* The role holder will also be required to support the Digital Marketing Manager in tracking and optimizing campaigns across social media, native and VOD channels when required.

* In conjunction with marketing team members, assist with the development and delivery of the annual go to market plan for PPC and Display activities, both nationally and locally, in line with The Open University's Marketing Strategy to meet business target

* Manage relationships with media agency to deliver new campaigns across PPC & Display

* Deliver continuous campaign optimisation to ensure strong return on investment

* Report to key stakeholders on campaign performance

* Budget management - responsible for tracking of spend, budget commitment and raising POs

* PPC Journey mapping - assisting Digital Marketing Manager, Performance Manager, media agency and Google with the PPC journey.

* Dynamic Creative Display reviews and management - ensure tracking documents/content matrix are up to date and accurately populated

Key experience required:

* Proven digital marketing experience for a minimum 5 years

* Pay per click (PPC) experience of minimum 1 year

* Public sector experience would be desirable

* A degree and relevant professional qualifications or equivalent experience within a digital marketing discipline

* Experience of working in an organization of similar size, or digital marketing agency, on digital marketing campaigns with large-scale budgets

* Proven experience of successfully delivering PPC campaigns. Hands-on experience of managing sophisticated PPC accounts.

* Experienced in using tag management software, good understanding of campaign tracking

* Experience of managing display campaigns; understanding of the display ecosystem including DSPs, ad exchanges and native advertising

* In-depth understanding of the principles of conversion rate optimization (CRO)

* Experience of successful collaboration with top flight creative, media and marketing agencies

* Advanced user of Google Ads / Google Ads certified

* Appetite for innovation and new concepts - stays abreast of industry and market trend

* Able to work on multiple projects and with multiple project teams and stakeholders

We are looking for an outgoing, experienced Marketing Executive keen to work for a large organisation long term.

Permanent role

Based in Milton Keynes with travel to London required

£33,199- £39,609 per annum

keywords: Pay per click, PPC, paid media