Marketing Lead Conversion Manager, Database Group

Recruiter
SPRINGER NATURE
Location
London
Salary
Competitive Salary + Benefits package
Posted
11 Oct 2019
Closes
08 Nov 2019
Contract Type
Permanent
Hours
Full Time

Marketing Lead Conversion Manager, Maternity Cover

London

The Database Group at Springer Nature is currently seeking a Marketing Lead Conversion Manager with an advanced understanding of CRM and marketing automation systems to have overall responsibility for ensuring an efficient and high quality lead workflow between marketing and sales.

The Database Group (DG) is part of the Research division and is responsible for the product development and management of Springer Nature's scientific database portfolio. The portfolio of databases and tools spans areas ranging from material and nano science, to pharmacology and biomedicine, including the brands of Springer, Nature Research and Adis. The dedicated Marketing team works closely with Sales and Product Management colleagues to develop, launch and sell our products to the different scientific communities.

You main responsibilities will include:

  • Optimising and automating lead and trial workflows for database products to improve efficiency, user experience and visibility, which will include defining lead categories, lead scoring and rejection processes
  • Leading on marketing automation projects, in collaboration with our Campaign Manager
  • Designs and implements user journeys to engage with individuals from acquisition to conversion i.e. lead nurturing
  • Owning our segmentation profile and data, ensuring data quality and GDPR compliance e.g. through design of all sign-up and opt-in inputs and implementing reengagement and retirement processes
  • Keeps up to date with lead workflow initiatives in the wider organisation to share knowledge and best practices, and identify areas where collaboration would be mutually beneficial
  • Reports on lead and trial performance, working with Sales to continuously optimise

The skills/experience/qualifications required for this role include:

  • Significant experience in digital marketing
  • Experience of marketing automation
  • Current knowledge of data management best practices and GDPR
  • Ability to perform advanced data analyses and segmentations
  • Strong collaboration and influencing skills to work with team members within the Database Group and other business stakeholders involved in fulfilling automation and workflow projects