BI Analyst

Rank Group are looking for a BI Analyst to join our Digital Data Science Team in Maidenhead, Berkshire.

As a BI Analyst, you'll provide insightful, actionable analyses to interpret our digital operation, across areas like acquisition, CRM, cross-sell strategies, churn and customer behaviour in general, with a particular focus on our high value customers and activity.

Duties & Responsibilities:

• Interpret the suite of daily, weekly and monthly dashboards to identify key areas for deeper dive analysis, and pro-actively provide insight on underlying trends and drivers.
• Provide data driven answers to business questions on promotional effectiveness, CRM activity, digital marketing initiatives, product performance.
• Create weekly and monthly actionable summaries of key trends and drivers across the digital operation, that go deeper than dashboards reports.
• Carry out deep dive analyses on our cross-channel customers and activity, that give a lens on activity to the lowest level, including geo-demographic and time of day

Skills & Experience Required:

• Degree in business, economics, mathematics or statistics (or similar)
• Ability to create high level presentations of analytical work
• Ability to translate complex analysis for non-technical audiences
• Strong quantitative analytical skills are essential as is proficiency within SQL (other languages an advantage)
• Experience in modelling (e.g. cluster analysis, decision trees, regression, propensity modelling, Bayesian)
• Experience in consulting is an advantage
• Experience in data visualization tools is also a plus