Digital Marketing Apprentice

Cambridge, Cambridgeshire
03 Sep 2019
30 Sep 2019
Contract Type
Full Time

Digital Marketing Apprentice


Granta Park, Cambridge

TWI is one of the world’s leading independent research and technology organisations, with expertise in materials joining and engineering processes. We develop innovative solutions for real industry problems that can have a profound impact on the world and people’s lives.

TWI actively supports diversity and inclusion, and recognises the importance of creating a culture where everyone feels valued for the contribution they make.

Key Responsibilities:

  • To plan and execute, in conjunction with the Professional team (PAG), marketing activity plans (digital/print/events) based upon a core marketing strategy.
  • To continuously review / optimise through industry leading metrics tools such as Google Analytics and SEMrush.
  • Conduct yourself in line with TWI’s values of teamwork, innovation, taking responsibility, customer focus, adaptability and respect.

Activities will include (but not limited to):

Digital content writing for web, social channel distribution (LinkedIn / Facebook / Twitter / Instagram), content for print publication, material to support events, webinars and seminars. Optimisation of content, linked to analysis through GA/SEMrush. CMS mini-site build and development. Brand discovery, delivery and consistency. Liaise with technical project leaders to assist with technical content support/sign-off. E-mail build, delivery and monitoring.

  • Applications you will work on:
  • Adobe Indesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Google Analytics
  • SEMrush
  • Contensis CMS
  • Dotmailer

The role will ultimately strengthen the awareness of our Professional Membership proposition, through greater engagement across all targeted audiences (user groups). A structured calendar of activities will underpin this role.

Key Skills & Qualifications:

  • Keen interest in pursuing digital marketing as a career
  • Aptitude for creative writing
  • Good understanding of social platforms e.g. Twitter, Linkedin and Instagram
  • Experience across MS Office e.g. Word, Excel and Powerpoint
  • Minimal experience using open source web platforms e.g. Wordpress
  • A levels:          Minimum 2, Grade C or above
  • GCSE’s:          English grade B or above, Maths grade C or above

Role:                           Apprentice

Salary:                        Competitive

Contract:                    Permanent

Hours:                        36 hours p/wk.

Ref:                             88/19

Closing Date:             Monday 30th September

Click apply below for further information and to submit a copy of your application.