Brand Marketing Manager - Central London

Heartcore Fitness
09 Aug 2019
19 Aug 2019
Contract Type
Full Time
Brand Marketing Manager - Central London

As Heartcore's Brand Marketing Manager you'll be integral in developing, and fully responsible for delivering on the company's complete marketing strategy - ensuring brand integrity across all product categories and channels, with a weighting towards digital.

Working with a small, passionate core operational team to help refine the vision, brand architecture, guidelines and KPI's. Responsible for the development and roll-out of all marketing calendar activations, whilst simultaneously managing the 36 communications, data analytics and insights to propose new initiatives in line with business objectives and plans for growth.


Develop, implement and manage an innovative omni-channel marketing calendar, ensuring alignment with business and communications objectives.
Manage all marketing communications ensuring teams are engaged and supportive of the overall success of the marketing calendar activations.
Manage the annual marketing budget, ensuring efficiency and effectiveness of spend in reaching objectives.
Ensure the brand is consistently communicated across all owned and partner channels.
Liaise and collaborate with partner agencies (creative, technical, PR), and brands.
Manage the production of any creative assets required to support marketing initiatives, ensuring a cross functional approach.
Collaborate with the studio teams in helping to drive all local marketing initiatives and communicating campaigns and launches effectively.
Report on, and carry out full post campaign analysis of any marketing activity, including recommendations.
Generate relevant reports to understand behaviours in seeking to improve sales, conversion and retention rates.
With the support of CRM data, develop effective and segmented cross channel direct marketing communications (loyalty programme etc.)
Help to develop and manage the company loyalty program.
Collaborate with the ideation of promotional activities to increase awareness and sales.

Essential Experience + Qualifications

Minimum 3 years experience, preferably with a background in Health or Wellbeing.
36 ?? comms experience with a skew towards digital including eCRM and Social.
Experience within a fast-paced and service-driven environment.
Broad skill set including agency and budget management with good numeracy and analytical skills.

You are???

Focused on meeting objectives, targets and delivering results.
Committed with a willingness to go above and beyond.
Exceptional with your organisational skills together with proven people management capabilities.
Tech savvy, hands-on and agile.
A 'natural' in living the Heartcore ethos and values.
Self-motivated, confident and passionate in your field.
Curious, innovative and ambitious with a growth mindset.
Eligible to live and work in the UK.

We offer???

High competitive salary with discretionary company bonus.
Welcome class pack.
Invitation to social and wellness events.

Discounts with partner brands.

About us

Pioneering the boutique fitness scene since 27, Heartcore thrives today with ten iconic London studios, a strong, inspirational and powerful 'glocal' community, and an amazing team of skilled, compassionate and magical people. Founded on a spirit of passion and care, Heartcore prides itself in creating exceptional experiences on every level with a powerful soul-to soul culture and a strong focus on alignment, both physically and emotionally. Redefining mind + body movement through our award-winning Dynamic Pilates method, our approach to fitness is accessible, effective, smart, welcoming, and inclusive... putting the Heart to the Core!


Dynamic CoreFormer??? Pilates - Strength + Conditioning (TRX and Kettlebells) - Indoor-Cycling - Dynamic and Restorative Yoga - Barre - Ritual - Personalised Training - Workshops and Events.