Marketing Manager (B2B, ROI, Adobe)

Marketing Manager (B2B, ROI, Adobe) - Leeds - GBP40k

A leading IT solutions provider are looking for a Marketing Manager (B2B, ROI, Adobe) to join their expanding team based in Leeds. The successful Marketing Manager (B2B, ROI, Adobe) will be responsible for delivering the B2B sector marketing activity.

Responsibilities of the Marketing Manager (B2B, ROI, Adobe):

• Work closely with the divisional marketing director to create and deliver effective B2B sector marketing plans, which supports the growth of existing and future clients
• Develop sector level demand generation campaigns, (whether that be one to many, one to few or one to one), to provide marketing leads to support sales origination
• Develop high-quality marketing materials to support the campaigns and lead nurturing programmes
• Identify, plan and deliver hosted, trade, and partner events
• Work with the innovation team to generate high-quality and engaging content, including social media content, thought leadership, whitepapers, insight reports and case studies
• Commissioning and working with internal functions, agencies and third-party suppliers to support the delivery of marketing activities
• Reporting and measurement of sector level marketing spend, ROI and lead generation, customer satisfaction, brand perception, digital analytics and engagement.

Experience required for the Marketing Manager (B2B, ROI, Adobe):

• Strong experience as a B2B marketing manager with a proven record of delivering ROI.
• Experience in building B2B lead generation campaigns and lead nurturing and retention programmes
• Experience in delivering account-based marketing activity
• Proficient in using marketing delivery platforms, including mailing automation tools, CRM social media, analytics and segmentation tools
• Excellent written skills
• Knowledge of web analytics, metrics, and reporting
• Excellent problem solving, project management and communication skills, with the ability to work with a variety of stakeholders at all levels
• Experience using Adobe applications Photoshop and InDesign
• Expertise in online and digital marketing execution and understanding of the latest B2B customer engagement tactics
• Understanding of critical marketing success metrics and KPIs

If this sounds like you, please click apply!

Marketing Manager (B2B, ROI, Adobe) - Leeds - GBP40k