Commercial Marketing Manager - Publishing

Career Moves Group
07 Aug 2019
18 Aug 2019
Contract Type
Full Time

Commercial Marketing Manager

Competitive salary plus bonus

Global Media brand

Reporting to the Head of Marketing, EMEA & APAC, this role oversees the development and delivery of commercial product and brand marketing activity.

Working with one of the world's most successful and recognised brands, the Senior Commercial Marketing Manager will play a visible lead role in executing go-to-market plans that will deliver growth of current and new products in terms of revenue and market share across EMEA & APAC.

Key Responsibilities & Accountabilities

  • Manage the creation and development of products, including, product positioning, key benefits, pricing and target clients.

  • Own and report on the measurements and statistics of PARDOT marketing activity, working closely with the UK Commercial Sales Team and Trading Analysis Manager to analysis campaign performance and update campaign flows for continued optimisation and/or changing business requirements.

  • Act as the Brand guardian within the EMEA & APAC team, with responsibility for approval of client collateral.
  • Execute the internal and external go-to-market plan for current and new product launches

  • Work cross functionally on events and social media strategy

  • Work closely with commercial sales teams, product marketing and publicity to provide marketing support during pitches and presentations.

  • Create sales and marketing tools such as value propositions, sales presentations, videos, infographics, best practice guides, how-to tips/tricks, solution sheets, etc.

  • Create, and contribute to internal product launch collateral

Knowledge / Skills / Abilities??

  • ??Strong commercial marketer with global marketing experience that includes product marketing management and ideally gained in an agency setting

  • Professional product management qualification [CIM or equivalent] is highly desirable.

  • Salesforce and PARDOT experience is highly desirable

  • Strong experience in lead generation, data analysis, DM, eDM and events marketing required.

  • Must have significant experience of creating commercial products ranges for the PR and Advertising Industry in the UK.

  • Adept at crafting customer focused product messaging and understand what makes a compelling value proposition.

  • Superb communication skills, both written and verbal with great attention to detail across all levels of business. Can create and deliver effective presentations to executive-level audiences.

  • Proven ability to organise, prioritise and execute tasks in a consistent, repeatable and reliable manner.

  • Ability to build effective working relationships with a highly collaborative work style

  • Self-starter with ability to adapt to a rapidly changing environment

PLEASE NOTE: As much as we would love to respond to all applicants, due to the sheer volume of applications we receive we are unable to respond to unsuccessful candidates. If you have not heard from us within 7 days of sending your CV, unfortunately you have not been selected for the position.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. If you have a disability or additional need that requires accommodation, please do not hesitate to let us know.