Commercial Manager

Principal Accountabilities:

* Review of all commercial activities, encompassing both the Chamber and associated brands such as

Made in Cumbria, as an initial key task and moving forward on a regular basis

* Review and where appropriate implement new income streams as they come forward

* Work with the Senior Management Team on commercialisation of elements of Cumbria Business Growth

Hub

* Work with other members of the Chamber teams (including Made in Cumbria) to develop and implement

appropriate strategies for membership, membership retention, member services, events, patronage and

sponsorship and other commercial opportunities

* As part of the above, personally and through managing the Business Development Manager

* Measure and report on performance

* Deliver against sales and income generation targets for both the Chamber and MIC

* Encourage participation in Chamber/MIC activities by businesses

* Develop, manage and implement relevant business and MIC events

* Manage and develop MIC retail sales, both on and offline

* Raise the profile of the Chamber and MIC, including services and added value benefits with the

business community

* Develop strategies around and engage with the business community and relevant stakeholders

* Promote participation in business improvement activities, including through projects

with the opportunity to build a business development team

* Ensure the effective use of the Chamber and MIC CRM systems, and proactively build opted-in contacts

and relevant contact details

* Work with relevant members of the Chamber team to develop and implement appropriate promotional

campaigns and resources in relation to commercial activities

* Work with relevant members of the Chamber team to develop and implement appropriate digital marketing

and delivery strategies in relation to commercial activities

* Ensure effective customer satisfaction monitoring and management for the Chamber and MIC commercial

activities

Work with other members of the Chamber team to undertake relevant research, including the annual

member survey

Planning and Organising:

Planning and organising of sales, retention and other commercial activities for both the Chamber and MIC as outlined above

Decision Making:

* Day-to-day decision making with regard to the job role within the guidelines and ethos of the organisation

as set out in the staff handbook, operational guide and other relevant documents
* Gathering, presentation and analysis of information relating to performance against targets Internal and External Relationships:
Stakeholder management in relation to commercial activities
* Developing and maintaining an effective day to day working relationship with the Chamber project team and partners, and the wider Chamber team
* Developing and maintaining good relationships with clients and potential clients in relation to commercial activities as well as with intermediaries, current and potential support providers and with other stakeholders

Knowledge, Skills and Experience Needed:

* Robust, straightforward, target focussed, enthusiastic and self motivated

* Ability to develop and maintain effective working relationships with a wide variety of partners

* Graduate or relevant experience equating to graduate capabilities

* Good analytical skills, proven administration and IT competencies

* Self-confident, quick learner with potential for further development

* Good project management skills and experience

* Excellent communication, leadership and organisational skills

* Excellent attention to detail and ability to verify adherence to regulations, standards, etc. effectively

* Experience of CRM management and effective use of CRMs in a commercial environment

* Track record of delivery against targets in a challenging commercial environment

* Strong commercial skills and proven experience of achievement against targets in a challenging

commercial environment

* Experience and understanding of sales and sales strategies in a financial/business services and/or retail

environment (on and offline) and the ability to bring this experience to bear in both arenas

* Proven sales/commercial management skills and experience

* Successful track record in tactical sales campaigns using a range of media, both on and offline

* Successful track record in developing business opportunities and income


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