Digital Optimisation CRO Executive

Forward Role
23000.00 - 29500.00 GBP Annual
09 Jul 2019
06 Aug 2019
Contract Type
Full Time

Forward Role is excited to be working with an international retailer in Blackburn, who are expanding their Marketing team and are looking for a Digital Optimisation Executive to specialise in all this CRO related. You will work alongside a wider digital & marketing team and reporting into the Analytics Manager where you'll be responsible in delivering and interpreting a wide variety of company optimisation goals across various eCommerce websites and apps, both for the UK market and internationally.

As the Digital Optimisation (CRO) Executivewill have the following responsibilities:

  • Work with the wider eCommerce and Digital team to develop the testing plan across all of our sites
  • Understand country specific issues to identify opportunities for optimisation
  • Continually drive value by supporting customer acquisition and consumer engagement through improved conversion rates
  • Track all tests, hypotheses and outcomes, applying these across territories
  • Analyse test data and present results to stakeholders
  • Develop testing, optimisation and personalisation plan to support Marketing campaigns
  • Conduct regular competitor analysis and insights, and stay abreast of industry best practice
  • Input into the wider eCommerce roadmap; using insights from testing and research programme

Experience and skills required by our Digital Optimisation (CRO) Executive:

  • Experience in a similar role is preferable but not essential
  • Excellent communication skills, both written and oral
  • A good understanding of conversion rate optimisation (CRO) principles, methodologies and best practices
  • Knowledge of web analytics tools and reporting from them
  • Experience using MVT/ Personalisation tools would be highly advantageous
  • Superb planning skills and ability to manage requests from multiple stakeholders
  • A genuine passion for improving customer experience and conversion rate optimisation is also a must

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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