Digital Performance Specialist
We are searching for a Digital Performance Specialist to join leading international schools group at their London Headquarters. The Digital Performance Specialist will report directly to the Digital Performance Manager and will assist with the optimization and creation of paid search & media campaigns to deliver lead generation targets, working closely with regions and schools to apply local insight.
Key Performance areas for the Digital Performance Specialist
- Engagement and Interaction : Provide appropriate coaching and best practice sharing to school representatives as needed.
Functional Expertise : Be at the forefront of overall performance marketing knowledge by keeping up to date with the industry and understanding and reporting on the various media channels (SEM, Social media etc) and their potential for the business.
- Operational Expertise: Support the delivery of group wide paid media campaigns (emphasis on PPC) ensuring that they are executed to plan and are meeting targets. Support the Digital Performance Manager in the coordinating, monitoring and budgeting of campaigns. Develop strong relationships with agency partners.
- Bachelors Degree
- Hands-on PPC experience.
- Hands-on experience of Google Display Network campaign implementation.
- Hands-on experience of paid social campaign implementation e.g. Facebook, LinkedIn.
- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
- Excellent analytical skills - with the passion and drive to demonstrate and quantify success.
- Results orientated with the ability to consistently map efforts against identified KPIs and ROI.
- Up-to-date with the latest trends and best practices in website development and measurement.
- GoogleAdwords & Bing Ads certified.
- Experience in budget management.
- Experience with GoogleAnalytics and Google 360
- Experience in project management and the ability to prioritize work against the organisation's goals a plus.
- CMS experience will be an advantage.