Head of Marketing

Robert Welch
Cheltenham, Gloucestershire
£Excellent salary Plus Benefits
24 May 2019
21 Jun 2019
Contract Type
Full Time

Head of Marketing 
Chipping Campden, The Cotswolds 

Are you a talented and experienced marketing professional looking for your next step with a well-loved, luxury brand? Are you a people leader with excellent interpersonal skills? If so, this could be the role for you. 

About Us 

Robert Welch Designs is known for exceptional design, quality and functionality. The family-run company is an international brand with an extensive range of award-winning kitchen knives and utensils, cutlery and other tableware.

Family-run by the second generation of the Welch family, we hold two Queens awards for our outstanding products and have been operating out of the Old Silk Mill in Chipping Campden since 1955. 

Now, we are looking for a Head of Marketing to help take our business to the next level and drive our future success. 

Your Rewards 

- Excellent salary 
- Discretionary bonus based on company performance 
- 24 days holiday plus 8 bank holidays 
- Pension scheme 
- A 50% company discount on most of our products 
- Life assurance 

Being a family run business, Robert Welch have been able to translate this sense of support and respect into their fantastic culture that has a warm and welcoming approach.

This role presents the successful candidate an excellent opportunity to develop the existing team and build a marketing function; this will afford the Head of Marketing the opportunity to make a real mark on Robert Welch and the company’s future. 

Your Role 

Do you love thinking for and about customers?.... Do you love a diverse and exciting environment?
If so, you could be part of a new and exciting ‘Customer Connectivity’ drive at Robert Welch Designs.
You will be entirely focused on the customer, as the customer experience is so fundamental to the business.
As the Head of Marketing, you will be managing the company’s customer focused marketing initiatives. By utilising market research, customer behaviour knowledge and analysis you will direct the company’s marketing strategy and associated planning. 

The Head of Marketing will be central to the building out, and subsequent impact, of a fully realised marketing strategy and function that will propel Robert Welch to new heights. 

In addition, you will: 

- Establish marketing goals based on past performance and market forecasts 
- Oversee current offerings and develop initiatives for product launches (with Product Managers) and customer connectivity initiatives – for example, loyalty schemes 
- Research and analyse market trends, demographics, competitor products, and other relevant information to inform our marketing strategy 
- Develop and implement detailed marketing plans for all media channels and sales teams 
- Oversee the creative development of promotional materials, website content, advertisements, social media and other marketing-related projects 
- Communicate with various media buyers, printers and other services to help marketing projects come to fruition 
- In conjunction with the Creative Brand Director, manage the development of promotional materials, website content, advertisements, social media and other marketing-related projects
- Educate our customers and consumers about our products and services across all communication platforms.

By no means is this an exhaustive list of duties, working closely with the Creative Brand Director / Managing Director, the Head of Marketing role will be actively involved with various departments to help provide expertise, insight and drive to move the marketing function, and its impact, forwards. 

About You 

To be considered as the Head of Marketing, you will need: 

- A Bachelor's Degree (or equivalent) in Marketing, Business, or a related field or similar level marketing qualification 
- Demonstrable marketing strategy experience 
- Confidence in initiating, implementing, managing and analysing digital based campaigns 
- A sound understanding of marketing psychology 
- Proven experience of budget management 
- Excellent leadership and engagement skills, both internally and with suppliers etc. 

A work history including time with a luxury brand would be beneficial to your application but is not essential. 

Robert Welch would love to hear from you if you’ve worked as a Senior Marketing Manager, Senior Marketing Officer, Marketing Manager, Director of Marketing, or Marketing Director. 
Robert Welch Designs are an equal opportunities employer.

So, if you are looking for your next big step as a Head of Marketing, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.