Account Based Marketing Manager

Talented Account Based Marketer needed to create relevant, timely and personal client experiences to drive growth.

Account Based Marketing Manager - Competitive salary - 12 month contract - London

THE COMPANY
You will work for a new division in a leading business, that has a start-up feel to shape the ABM strategy. You will have a strong record in B2B marketing and will take a close look at issues facing key markets, map them to individuals and tailor campaigns to address those issues.

THE ROLE
Key responsibilities include:
- Design and deliver ABM plan working in close collaboration with the account team to ensure activity is aligned to growth objectives
- Act as a single marketing point of contact for account teams, filtering and bringing to bear the best of wider marketing activity to drive account priorities
- Create and deliver bespoke campaigns which help expand the number and strength of client relationships and educate clients as to the full breadth of the company's capabilities
- Deploy the ABM campaign and plan including but not limited to (e.g. targeted display ads, thought leadership, events, email, presentations, reports, infographics, paid social, direct mail, custom landing pages)
- Build a deep understanding of industry trends and the needs of clients to ensure campaigns are highly relevant, timely and client-centric
- Develop client-specific messages, aligned to the company agenda and applicable industry and business services
- Lead the execution of account specific campaigns or deliverables, managing budgets and input from agencies, suppliers and wider marketing team.
?? Support account teams with strategic deal opportunities to increase the win rate against competitors through innovative marketing tactics

You MUST have:
- Knowledge of HR/ professional services industry / B2B marketing
- Proven experience in ABM / account-specific marketing strategy development and planning
- Experience with Salesforce or CRM system
- Significant experience in digital marketing including marketing automation skills
- Proven experience in client credentials/ case study and marketing collateral development
- Experience with opportunity centric marketing (bid support)
- Ability to present and communicate ideas clearly and persuasively at all levels to both internal and external audiences
- Strong project management skills, with ability to simultaneously manage multiple, complex projects in an intense and deadline-driven environment
- Strong execution track record

Apply now!

Account Based Marketing Manager - Competitive salary - 12 month contract - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.