Marketing Lead Acquisition Manager

5 days left

Recruiter
SPRINGER NATURE
Location
London
Salary
Competitive salary + excellent benefits package
Posted
30 Apr 2019
Closes
24 May 2019
Contract Type
Permanent
Hours
Full Time

Marketing Lead Acquisition Manager

Kings Cross, London

Our Database Group is looking for a Marketing Lead Acquisition Manager to join the team. You'll apply your marketing and/ or sales expertise to managing lead generation and opportunity support for sales. You'll have overall responsibility for building the pipeline with marketing leads and contacts, and supporting the sales teams with their face-to-face customer interactions

Reporting in to the Head of Product Marketing you'll work closely with the wider marketing team and closely with your Sales and Product Management colleagues to develop, launch and sell our products to the different scientific communities.

This role would suit an individual with a solid marketing track record and ideally a background in sales. This may include experience of working with sales teams to understand needs and motivations. You'll demonstrate an enthusiasm for establishing and managing lead workflows.

The Database Group is part of Springer Natures Research division and is responsible for the product development and management of Springer Nature's scientific database portfolio. The portfolio of databases and tools spans areas ranging from material and nano science, to pharmacology and biomedicine, including the brands of Springer, Nature Research and Adis.

For a summary of responsibilities for this role please see below:

  • Works in close partnership with the Solution Specialists team to get a current view of pipelines by individual, product and region, and to understand the support needed to achieve our commercial goals
  • Creates and maintains all sales enablement tools including materials which can be used during a product trial to reiterate value and train users, manages version control and monitors which resources are used
  • Leads on thought leadership initiatives as a key tactic to support lead generation and nurturing - utilises customer insights, market research and social listening to identify topics of interest and works with product, editorial and influencers to create and disseminate content
  • Manages the implementation of the Events Strategy for the Database Group, including the management of all events and reporting of outcomes
  • Manages our presence in social communities (including Zapnito) with support from our in-house Communications team, ensuring that we monitor activity, have established editorial calendars in place, and utilises these channels to engage effectively with our audience
  • Competitor monitoring and analyses from a marketing perspective
  • Establishes and maintains a "content hub" that links the Sales team to key content pieces that they can share via their own social networks and in their outreach efforts to contacts
  • Typical performance metrics for this role:
  • Number of usable marketing contacts per product in Hybris
  • Number of leads generated
  • Availability and currency of sales tools
  • Number of community members/followers for social
  • Engagement with content marketing e.g. downloads of white papers, or registrations for webinars

To make an application to this role please do submit a cover letter and CV. We'll be assessing applications as and when they come in and so please do submit yours as soon as you are able.