Country Sales & Marketing Director - London

Country Sales & Marketing Director - London
Description

Sales You will have responsibility for setting and executing a country based sales strategy to achieve revenue targets across all revenue stream (F&B, Explore, Accommodation, Cowork) Budget forecasting for sales and provide weekly reporting against budget including successes and challenges Manage, retain and grow existing customers Grow sales through country specific OTA's e.g. Enjoypanama.com, Offline: Tour operators, travel agents Manage relations and revenue with DMO's and local tourist board discussions e.g Visit Costa Rica Local DMC and Incoming Tour Operators agreements (such as for Explore) Manage and create new partnerships: companies and brands that Selina can work with to drive demand and revenue to the locations Discussions with large in-country corporations (including Co-working) Establish country cross selling practises between properties in country Country events, trade shows (trade representation) and speaking opportunities Provide sales reporting to head of country, and regional sales director tracking progress against targets, successes and challenges Marketing Give support to the Marketing Supervisor at Location with the weekly and monthly events and activities. Promotion, design, etc. Responsible of managing the content on the web and social media of all locations asigned. Supervise and form Marketing Supervisor at Locations about responding comments and reviews in OTS. Manage the monthly and yearly marketing Budget for all the locations. Keeping updated all the sales and tours materials from all the locations. Build, inspire, and lead a best-in-class marketing national team. Implement and manage an omni-channel marketing strategy (both digital and traditional channels) to grow the size and lifetime value of Selina customer base. Execute our brand (messaging, positioning, and voice) and content strategy to share the Selina story through all relevant channels. Oversee and successfully execute all marketing campaigns from idea to execution at both the corporate and individual property levels. Prepare marketing, brand and related materials for other departments in organization. Work with other departments (including HR, operations, F&B and design) to ensure that the brand messaging plans are consistent throughout the organization and carried through the various touch points of the organization. Track and evaluate the performance of all marketing campaigns. Create and deliver campaign recaps, brand reporting, and recommendations for future execution. Collaborate cross-functionally with the Digital Product Development, Creative, and Content teams, and external agencies (creative, media, PR) to ensure all marketing efforts are consistent, on brand, and delivered on time. Develop and manage annual marketing budget and plan, detailing the year's activity to meet agreed-upon company objectives. Report results regularly to the senior management team. Understand client (member hotel/hostel) needs/objectives, develop pitches, strategies and presentations to improve key performance metrics for member hotel/hostel and drive revenue by selling our current suite of digital online marketing products. Recognize and contact local influencers and opinion leaders What you need for the role Fluency in English Minimum of 3 years working in the marketing industry Knowledge of the culture and the market from the country based in Well versed in communication and marketing. Able to work independently and creatively to close new sales opportunities Able to work and collaborate in a matrix environment Strong negotiation and relationship management skills Experience in navigating a hospitality landscape/industry Organised Numeracy literacy/ revenue focused Confident speaker