Senior Digital Marketing Manager

Recruiter
Anonymous
Location
London
Salary
Competitive
Posted
12 Feb 2019
Closes
12 Mar 2019
Contract Type
Permanent
Hours
Full Time
Capital on Tap believe that the future is all about the impact that small businesses can have in the world. As such we are on a mission to help them thrive - cash flow shouldn't be a barrier to success.

Since launching our business credit card and business loans in 2017 we have been taking off like a rocket! We are one of the fast growing companies in the UK (Sunday Time Fast Track 100 in 2017 and 2018) while still posting a profit to fund our future growth. 2019 looks to be just as exciting (and busy!) as we continue on our incredible trajectory.

Our people (and our office dogs) really are the best thing about working at Capital on Tap. We have built a dynamic, fun and vibrant culture where your opportunities for growth are as big as your ambitions.

We are looking for a data driven Senior Digital Marketing Manager who can transform our online presence and expand our digital target market. As we expand into new geographies and new marketing avenues this is a great chance for the right individual to build out their department. You will be working closely with our 'C' level executives and Head of Business Intelligence.

What you'll be doing

* Ownership of all UK and International direct response digital activities and budgets - including PPC and Paid Social, SEO, Display and Aggregators

* Manage all 3rd party marketing agencies. Responsible for all existing and potential relationships

* Build a culture of experimentation within our marketing efforts, always on the lookout for something new to move the needle

* Build our Brand online. Creating visibility throughout the UK SME marketplace

* Optimising customer acquisition cost (CAC) and lifetime value (LTV) of customers

* Build and design the direct response marketing approach in new geographies

* Build and design the marketing approach in new geographies

* Responsible for all website content

* Monitoring conversion rates and optimising the 'sales funnel' in our customer journey

What we are looking for

* At least 3 years experience in running Direct Response Marketing Channels (ie PPC and Paid Social)

* Experience in SEO/Aggregator/Affiliates desirable but not essential

* Strong analytical skills and using this approach to problem solving

* Technical skill with SQL, Power BI is desirable but not essential

* Strong working knowledge of Google Analytics, Google Tag Manager and/or Marketing Attribution Platforms

What you get in return

We try not to take ourselves too seriously (all the time) so we make sure our office is decked out with a pool table, arcade machine, beer tap, and a couple of office dogs thrown in for good measure. In addition to a great environment in a buzzing location we also offer:

* Competitive salary

* Excellent progression and opportunity to grow and develop - we give every employee GBP1,000 a year to grow their skills outside the company

* Private healthcare

* 28 days paid holiday

* Travelcard loan and/or cycle to work scheme