Senior Marketing Manager – Own Brands

Recruiter
Confidential Employer
Location
London (Central), London (Greater)
Salary
£60,000 - £66,000 per annum
Posted
30 Jan 2019
Closes
27 Feb 2019
Sectors
Management
Contract Type
Permanent
Hours
Full Time

Job title:                                   Senior Marketing Manager – Own Brands

Location:                                 London, UK

Hours:                                      37.5 hours per week

Wage:                                       £60,000 - £66,000 per annum

Work Pattern:                         Monday - Friday

Employer:                                NewDay Cards Ltd

Duration:                                Permanent only

Date advert posted:                 30 January 2019

Closing date:                           27 February 2019

Key responsibilities

Key responsibilities include:

  • defining annual marketing plans across Own Brands, liaising with commercial teams and product teams to align business priorities.
  • ensuring marketing plan delivers commercial objectives through the incorporation of key credit levers (BT’s, MT’s, Balance build etc.) 
  • supporting the digitisation of marketing, incorporating digitisation into all campaigns and building knowledge and expertise within the team.
  • leading the development of multi touch salesforce customer journeys for Own Brands to effectively manage the in life customer journey.
  • providing thought leadership on CRM and customer segmentation.
  • owning the execution of all Own Brand marketing campaigns, through effective team management and robust prioritisation.
  • providing strong leadership for the team and continuously developing the team.
  • Cultivating the test and learn culture across the marketing team by leading thinking on test structure and campaign design with a view to continually optimizing efficiency of campaigning. 
  • being responsible for forecasting and the delivery of base / campaign KPIs with accountability for maximising customer lifetime value and profitability.
  • delivering exceptional customer experience through the in-life journey across touch points which is driven by an expert understanding of the NewDay customer.

Criteria for selection

The candidate must possess the following attributes:

  • have proven success leading a team of marketers to deliver a complex program of campaigns.
  • have relevant experience of building effective relationships internally and externally and leveraging these relationships to drive proven results.
  • have significant experience of working with Salesforce.
  • have significant experience developing customer journeys.
  • hold strong CRM skills, including early month on book, retention, cross-sell, upsell, account servicing, and customer engagement.
  • hold significant experience managing an agency to deliver customer journeys and strategic projects including new project launches, rebrands, and complex customer engagement.
  • have strong data understanding, including how to utilise data to drive campaign performance; experience building data requirements for campaign planning, execution and evaluation.
  • have significant experience working with technology teams to represent data requirements aimed at customer centric experiences.
  • have strong leadership and team management skills, with proven leadership within a changing and fast paced environment.
  • have strong digital marketing skills, with experience embedding digital marketing touchpoints within a broader customer journey. 
  • have a broad knowledge of the UK credit industry, with detailed understand of credit card marketing.
  • have proven experience influencing stakeholders with high levels of seniority (c-suite, board level).
  • have previous CRM experience within consumer banking and credit cards.
  • have relevant experience of large scale change projects within consumer banking and credit cards.
  • have significant experience of working in a highly regulated environment.
  • have proven experience leading the marketing work stream for business sponsored change projects.
  • hold a degree in business, marketing and communications focus.

Contact:

Please apply online to this position.

Date posted: 30 January 2019. Closing date: 27 February 2019.

Apply for Senior Marketing Manager – Own Brands

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


Upload from your computer

Or import from cloud storage

Your Supporting Document or cover letter must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 8MB


4000 characters left

When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on Fish4.co.uk you agree to our terms and conditions and privacy notice. You should never be required to provide bank account details. If you are, please email us.

More searches like this