Senior Marketing Manager – Own Brands

Confidential Employer
London (Central), London (Greater)
£60,000 - £66,000 per annum
30 Jan 2019
27 Feb 2019
Contract Type
Full Time

Job title:                                   Senior Marketing Manager – Own Brands

Location:                                 London, UK

Hours:                                      37.5 hours per week

Wage:                                       £60,000 - £66,000 per annum

Work Pattern:                         Monday - Friday

Employer:                                NewDay Cards Ltd

Duration:                                Permanent only

Date advert posted:                 30 January 2019

Closing date:                           27 February 2019

Key responsibilities

Key responsibilities include:

  • defining annual marketing plans across Own Brands, liaising with commercial teams and product teams to align business priorities.
  • ensuring marketing plan delivers commercial objectives through the incorporation of key credit levers (BT’s, MT’s, Balance build etc.) 
  • supporting the digitisation of marketing, incorporating digitisation into all campaigns and building knowledge and expertise within the team.
  • leading the development of multi touch salesforce customer journeys for Own Brands to effectively manage the in life customer journey.
  • providing thought leadership on CRM and customer segmentation.
  • owning the execution of all Own Brand marketing campaigns, through effective team management and robust prioritisation.
  • providing strong leadership for the team and continuously developing the team.
  • Cultivating the test and learn culture across the marketing team by leading thinking on test structure and campaign design with a view to continually optimizing efficiency of campaigning. 
  • being responsible for forecasting and the delivery of base / campaign KPIs with accountability for maximising customer lifetime value and profitability.
  • delivering exceptional customer experience through the in-life journey across touch points which is driven by an expert understanding of the NewDay customer.

Criteria for selection

The candidate must possess the following attributes:

  • have proven success leading a team of marketers to deliver a complex program of campaigns.
  • have relevant experience of building effective relationships internally and externally and leveraging these relationships to drive proven results.
  • have significant experience of working with Salesforce.
  • have significant experience developing customer journeys.
  • hold strong CRM skills, including early month on book, retention, cross-sell, upsell, account servicing, and customer engagement.
  • hold significant experience managing an agency to deliver customer journeys and strategic projects including new project launches, rebrands, and complex customer engagement.
  • have strong data understanding, including how to utilise data to drive campaign performance; experience building data requirements for campaign planning, execution and evaluation.
  • have significant experience working with technology teams to represent data requirements aimed at customer centric experiences.
  • have strong leadership and team management skills, with proven leadership within a changing and fast paced environment.
  • have strong digital marketing skills, with experience embedding digital marketing touchpoints within a broader customer journey. 
  • have a broad knowledge of the UK credit industry, with detailed understand of credit card marketing.
  • have proven experience influencing stakeholders with high levels of seniority (c-suite, board level).
  • have previous CRM experience within consumer banking and credit cards.
  • have relevant experience of large scale change projects within consumer banking and credit cards.
  • have significant experience of working in a highly regulated environment.
  • have proven experience leading the marketing work stream for business sponsored change projects.
  • hold a degree in business, marketing and communications focus.


Please apply online to this position.

Date posted: 30 January 2019. Closing date: 27 February 2019.

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