Marketing Automation Executive

Marketing Automation Executive

London

In order to sustain and expand our strong market position, Springer Nature is currently seeking a Marketing Automation Executive to strengthen our Central Marketing Technology Team to drive efficiency, effectiveness, and overall impact of marketing campaigns.

This newly created role will work in consultation with Marketing to define holistic customer journeys in order to setup, test, execute, maintain, and report on automated marketing campaigns within the companys marketing automation system.

The Central Marketing Technology is a team of product owners and marketing automation experts that is responsible for global marketing technology systems in Springer Nature. The team sits within the Digital Campaigns & CRM Team, within the department of Marketing Services. The aim of the team is to rollout, support, and continuously improve the current and future systems that are globally leveraged by marketers at Springer Nature.

Responsibilities of the Marketing Automation Executive

• Support marketing by creating, executing and reporting on automated email / Cross channel campaigns
• Design and consult marketing on improving and automating some of their marketing campaigns
• Work closely with operations team and IT to define and implement new Hybris Marketing functionalities in order to improve automation processes
• Provide documentation and training to end users
• Establishing best practices in marketing automation

Required skills of the Marketing Automation Executive

• Experience in Hybris Marketing or any other leading marketing automation solution
• Experience establishing and maintaining system documentation and training materials
• Strong written and verbal communication skills/ problem-solving skills
• Strong organizational and planning skills

Appreciated skills of Marketing Automation Executive

• Marketing experience a plus
• Experience with HTML, JavaScript is a plus
• Experience with database systems or data integration a plus
• Training in CRM, web analytics, online marketing, eMarketing, other marketing automation and/or email marketing tools are also desirable