Marketing Account Manager

SVC Group
23000.00 GBP Annual + 00
10 Jan 2019
07 Feb 2019
Contract Type
Full Time

Marketing Account Manager
Department: Advertising
Colchester / Basildon

Job purpose and main objectives:

  • Working as part of the Advertising Sales team,
  • B2B sales via telephone to existing and prospective clients to book appointments, for sale of both digital and print products
  • Sell and maximise advertisement revenue from a given category and/or territory, by maintaining and increasing business from existing customers and development of new clients.
  • Maintains a high standard of customer relations,
  • Plan, create and carry out key direct sales presentations in order to develop, build and maintain relationships to obtain cross region multi-media campaigns, increase revenue from identified key accounts in addition to non-traditional/print businesses in accordance with agreed business plans.
  • Consistently develop own knowledge of the media market, product portfolio(s),
  • Maintains motivation and focus when under pressure
  • Leads by example to team members, and supports all new colleagues. Provide feedback to colleagues when requested, and provide coaching to other team members as required
  • To support Team Manager in the creation and analysis of reports, when required
  • To take personal responsibility to make updates to team documents and/or media packs
  • Provide daily support to the Advertising Manager i.e. reports, complex customer issues, supervision of team etc.
Job Requirements
  • Strong sales experience from within a B2B environment/Media/Publishing
  • Able to supervise and/or manage a team in the absence of the Advertising Manager
  • To actively accept responsibility for the development of a territory/category and the implementation of new ideas to generate revenue.
  • Advanced client territory mapping - plan and cover the territory/category in an effective and organised manner, to maximise customer contact to maintain and develop existing and new business.
  • Effectively canvasses new business opportunities on a daily basis, adhering to group minimal call standards / KPI's and exceeds these
  • Effectively sell the benefits of planned advertising, campaigns and other related services for the customer to best utilise and enhance revenue opportunity in a professional manner
  • To develop plan and sell advertisement features.
  • Assist customers or other team members by advising on copy writing, copy presentation, advertisement design and campaign planning. All advertisements will be of the highest standard.
  • Demonstrate a strong knowledge of local market(s), changes and competitors, market statistics and changes
  • To inform other departments or sections of changes which may have an impact on them.
  • Administrative; accurately maintain customer records, marketing information, training notes and any additional information that may be required.
  • Maintain a strong level of time management with weekly plans, business development calls, campaigns and customer requirements
  • Experience of a sales system or CRM system
  • High quality level of customer service experience
  • Strong administration ability and high attention to detail
  • Strong problem solving ability
  • Effective communicator in all aspects