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Marketing Account Manager

Marketing Account Manager
Department: Advertising
Colchester / Basildon
GBP22-GBP23,000

Job purpose and main objectives:

Working as part of the Advertising Sales team,
B2B sales via telephone to existing and prospective clients to book appointments, for sale of both digital and print products
Sell and maximise advertisement revenue from a given category and/or territory, by maintaining and increasing business from existing customers and development of new clients.
Maintains a high standard of customer relations,
Plan, create and carry out key direct sales presentations in order to develop, build and maintain relationships to obtain cross region multi-media campaigns, increase revenue from identified key accounts in addition to non-traditional/print businesses in accordance with agreed business plans.
Consistently develop own knowledge of the media market, product portfolio(s),
Maintains motivation and focus when under pressure
Leads by example to team members, and supports all new colleagues. Provide feedback to colleagues when requested, and provide coaching to other team members as required
To support Team Manager in the creation and analysis of reports, when required
To take personal responsibility to make updates to team documents and/or media packs
Provide daily support to the Advertising Manager i.e. reports, complex customer issues, supervision of team etc.

Job Requirements

Strong sales experience from within a B2B environment/Media/Publishing
Able to supervise and/or manage a team in the absence of the Advertising Manager
To actively accept responsibility for the development of a territory/category and the implementation of new ideas to generate revenue.
Advanced client territory mapping - plan and cover the territory/category in an effective and organised manner, to maximise customer contact to maintain and develop existing and new business.
Effectively canvasses new business opportunities on a daily basis, adhering to group minimal call standards / KPI's and exceeds these
Effectively sell the benefits of planned advertising, campaigns and other related services for the customer to best utilise and enhance revenue opportunity in a professional manner
To develop plan and sell advertisement features.
Assist customers or other team members by advising on copy writing, copy presentation, advertisement design and campaign planning. All advertisements will be of the highest standard.
Demonstrate a strong knowledge of local market(s), changes and competitors, market statistics and changes
To inform other departments or sections of changes which may have an impact on them.
Administrative; accurately maintain customer records, marketing information, training notes and any additional information that may be required.
Maintain a strong level of time management with weekly plans, business development calls, campaigns and customer requirements