Content Writer

20000.00 - 24000.00 GBP Annual
04 Jan 2019
01 Feb 2019
Contract Type
Full Time
The role will include the following responsibilities:
Onsite Content
* Write and edit product descriptions across a range of product categories.
* Ensure that all content across the website is accurate, grammatically proficient, seo friendly and useful.
* Produce written content for international and brand sites when necessary
* Maintain
* Work with the marketing team to produce highly engaging blogs and articles.
* Create seo friendly posts to increase traffic to websites and align with the social media strategy
* Produce highly informative, concise and accurate product/category guides across the website
* Work with external authors on guest articles both on owned websites and external sites
Content Marketing
* Deliver monthly newsletters inline with brand activities
* Produce engaging content to integrate within email marketing
* Create content for ad hoc projects necessary for marketing activities
* Help to create and support content marketing for link building, onsite and social distributions (e.g. videos, features, articles etc)
* Develop content strategy and ideas for content marketing development in coordination with SEO goals - general and keyword specific.
* Contribute to written scripts for video content. This will include but is not limited to video guides for products and guides, social interviews with influencers
* Write out transcripts from video shoots for use as subtitles.
Seo and Analytics
* Ensure correct keyword analysis is completed for all content created both general and keyword specific
* Work with marketing team to deliver optimised content at all times
* Understand content analytics. Monitor and report key metrics back to the team
* Highly enthusiastic individual passionate about producing quality content
* Creative flair and interested in contributing to the idea process
* Able to work to deadlines and set goals
* Analytical and interested in improving measurable results
* Have a deep interest in research especially in areas where product knowledge is weak
* Understands basic HTML and comfortable with ecommerce businesses

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