Digital Marketing Executive PPC

Recruiter
Anonymous
Location
London
Salary
GBP37K-GBP41K + benefits
Posted
11 Dec 2018
Closes
31 Dec 2018
Contract Type
Permanent
Hours
Full Time
Our client is a successful & dynamic and luxury tour operator that delight travellers and offers a range of travel products across the globe.
Due to remarkable growth, we are now seeking an experienced, commercially minded and results-driven Digital Marketing Executive to manage the paid digital elements for our client.
This exciting marketing opportunity is ideal for a PPC & SEO marketing executive, seeking something a little different in which you will be rewarded for your hard work.
Your career begins here, duties include:
* Managing PPC campaigns.
* Day to day responsibility for campaigns including bid management, ad copy testing, keyword optimisation.
* Setting up multiple biddable campaigns, including structure, ad copy writing and keyword research.
* Work with the marketing programme team to ensure that on site copy and landing pages are fully optimised.
* Perform ongoing keyword discovery, expansion.
* Work with social media executive to build effective, targeted paid advertising campaigns across social channels.
* Working alongside the SEO department to implement recommendations and best practice SEO optimisation techniques
Essential Requirements
* Some understanding of digital media including SEO, Paid Search, Programmatic and Affiliates.
* Detailed knowledge of Google Adwords, Bing and Google Analytics is essential
* PPC experience, SEO ideal but not essential
* Travel industry experience desired
* Insights driven with a passion for search engine marketing
* You may be ex-agency looking to take your skills in-house and take ownership of a single brand
* Effective communicator, accurate, with excellent attention to detail
* Excellent command of English and written communication skills
Benefits:
* A generous salary
* FAM trips
* Career progression & development
* Pension
* Travel perks
* Plus many more benefits