Advertising Sales Executive

Advertising Sales Executive

Sutton

Summary

To develop new business opportunities and build up strong client relationships to ensure that clients' objectives are achieved and revenue targets are exceeded.

To manage accounts on an ongoing basis and to support the Sales Manager with additional management tasks as and when required.

Key Responsibilities

Strategy and Planning

To execute the sales strategy and plan for his/her portfolio in order to exceed the revenue targets.

To ensure all accounts have an optimum planned contact strategy

Develop a deep understanding of the market and the competitors within it to come up with new ideas to develop the portfolio brand(s).

Revenue Generation and Account Management

To hit, even exceed monthly and annual revenue targets across his/her portfolio of titles.

There will be a large amount of new business activity to begin with due to the nature of the contract

Long term, this position will develop into a mix of new business and account management

To contribute towards the planning and execution of contingency and gap fill activity if needed

Assist in launching new products and revenue streams to maximise revenues and exceed budgets.

Be responsible for sourcing new leads.

Stakeholder and Customer Management

Works collaboratively with key stakeholders around the business (editorial, production, marketing) and external suppliers and establishes and maintains regular and ongoing communications with key stakeholders.

To contact key decision makers via telephone and meeting clients in person. The expectation of time spent for each of these activities is: 70% telephone, 30% face to face.

Conduct client presentations and negotiate commercially sound contracts face to face and be involved where necessary

Maintain regular contact with the RBI, and Madgex to ensure commercial opportunities are maximised

To act as a role model and mentor to more junior staff

To share ideas and work collaboratively as a team

Reporting and Analysis

Provides weekly reports to the Sales Manager outlining risks, contract renewals, pipelines, forecasts and other key KPI's

Conducts regular analysis to influence strategy and new opportunities.

Process and Systems

Fully comply with the usage of key systems like MSG, Madgex, Clearslide etc

To contribute ideas to drive operational effectiveness of the team by looking at ways to improve the process and CRM functionality.

Skills Required

Prior sales experience (ideally within B2B or professional services) required

Prior advertising/media sales experience would be highly desirable but not essential.

Strong communication skills including professional telephone manner

Legal sector interest or knowledge would be beneficial

Target-driven

Proven negotiation and relationship building skills

Highly organised and able to work well both independently and as part of a team