Cadw Senior Commercial Manager

Cadw Senior Commercial Manager

Salary range: Management Band 1 - £37,600 - £44,950

Fixed term Two Years

This post reports to the Head of Marketing and Business Development and is responsible for driving income generation streams across the outstanding historic monuments in the care of Cadw, as well as researching and exploiting new commercial opportunities. The post holder will be set ambitious targets from Cadw’s activities with the income being reinvested into the care and protection of the historic environment.

Key activities:

• Develop and execute commercial strategies to achieve ambitious income generation targets and improve commercial performance in specific areas such as filming and photography, demonstrating consideration for costs, time and resources required to deliver effectively and proposing realistic targets and income predictions
• Day-to-day management of income generation streams including admissions pricing, commercial hire, membership, retail and other activities
• Prepare comprehensive reports on commercial performance analysing commercial performance and proposing and implementing new measures to drive commercial activities and encourage further use of Cadw monuments, recognising both the exciting opportunities, but also the conservation constraints, that are associated with historic sites that also enjoy statutory protection 
• Monitor expenditure of the commercial revenue budget programme, including reporting on activities and expenditure, identifying opportunities for cost savings, ensuring accurate recording of expenditure and ensuring expenditure is directly related to strategic plans
• Lead the team responsible for developing Cadw’s retail offer, including overseeing retail purchasing and category management, to fully exploit the retail opportunity across the estate to maximise commercial revenue
• Prepare Ministerial advice and briefings to inform of activities and issues, and present options and recommend ways to progress in commercial business areas, based on clearly presented research and analysis
• Continually analyse performance of commercial operations, working independently and in collaboration with senior management to implement strategies to effectively ensure best use of resources and value for money, and to ensure all commercial activities feed into wider business objectives and in line with ministerial priorities and Cadw’s published conservation principles
• Manage, coach and develop staff within the team to ensure that day to day operations are delivered effectively
• Support the Head of Marketing and Business Development to deliver commercial marketing initiatives and activities to ensure maximum commercial benefit is gained from marketing programmes
• Lead on developing commercial relationships with partner organisations including Amgueddfa Cymru-National Museum Wales, the National Trust and others to maximise commercial opportunities and share best practices
• Develop and maintain excellent understanding of business needs and target audience to ensure that the needs are being met
• Lead a team responsible for proactively engaging, building relationships and responding to enquiries from the public, commercial and other organisations on the hire/use of monuments, demonstrating flexibility to meet the third party’s requirements whilst ensuring appropriate consideration for the historic fabric through liaison with colleagues in Cadw’s ancient monuments inspectorate, and liaising with relevant colleagues to ensure commercial usage fits in with planned activities including maintenance, conservation and other events
• Lead on the management and development of Cadw’s travel trade offer, including leading on familiarisation visits, attending travel trade shows, ensuring all activity is aligned with Visit Wales and implementing monitoring and control measures to analyse impact and results and ensuring value for money is achieved
• Identify commercial opportunities from wider Cadw programmes including Events, Lifelong Learning and Community Archaeology activities
• Deputise for Head of Marketing and Business Development as required

Skills and experience required: -

• Evidence of experience in managing and leading successful commercial operations and contracts within a private or public sector context, from procurement to delivery, including managing a budget, preferably within the tourism / leisure/heritage industry.
• Evidence of the experience of purchasing and supplier management within a public or private sector context.
• Evidence of experience of devising and delivering commercial strategies and focused marketing communications campaigns in a private or public sector context.

Closing date: 4pm, 3 December 2018.

Uwch-reolwr Masnachol Cadw

Ystod y cyflog: Band Rheoli 1 - £37,600 - £44,950

Tymor penodol dwy flynedd

Mae'r swydd hon yn adrodd i'r Pennaeth Marchnata a Datblygu Busnes ac mae'n gyfrifol am yrru ffrydiau cynhyrchu incwm ar draws yr henebion hanesyddol rhagorol sydd yng ngofal Cadw, yn ogystal ag ymchwilio a manteisio ar gyfleoedd masnachol newydd. Bydd deiliad y swydd yn gosod targedau uchelgeisiol o weithgareddau Cadw gyda'r incwm yn cael ei ail-fuddsoddi i ofalu am ac amddiffyn yr amgylchedd hanesyddol. 

Gweithgareddau allweddol: 

• Datblygu a gweithredu strategaethau masnachol er mwyn cyflawni targedau uchelgeisiol i gynhyrchu incwm a gwella perfformiad masnachol mewn meysydd penodol megis ffilmio a ffotograffiaeth, gan ddangos ystyriaeth am gostau, amser ac adnoddau sydd eu hangen i ddarparu'n effeithiol a chynnig targedau realistig a rhagfynegiadau incwm
• Rheoli'r ffrydiau cynhyrchu incwm o ddydd i ddydd, gan gynnwys prisio derbyniadau, llogi masnachol, aelodaeth, manwerthu a gweithgareddau eraill
• Paratoi adroddiadau cynhwysfawr ar berfformiad masnachol sy'n dadansoddi perfformiad masnachol a chynnig a gweithredu mesurau newydd i yrru gweithgareddau masnachol ac annog mwy o ddefnydd o henebion Cadw, gan gydnabod y cyfleoedd cyffrous, ond hefyd y cyfyngiadau cadwraethol, sy'n gysylltiedig â safleoedd hanesyddol sydd hefyd yn mwynhau amddiffyniad statudol
• Monitro gwariant y rhaglen gyllideb refeniw fasnachol, gan gynnwys adrodd ar weithgareddau a gwariant, gan nodi cyfleoedd ar gyfer arbedion cost, gan sicrhau cofnodi gwariant yn gywir a sicrhau bod gwariant yn uniongyrchol gysylltiedig â chynlluniau strategol.
• Arwain y tîm sy'n gyfrifol am ddatblygu cynnig manwerthu Cadw, gan gynnwys goruchwylio prynu manwerthu a rheoli categorïau, er mwyn manteisio'n llawn ar gyfleoedd manwerthu ar draws yr ystâd er mwyn gwneud y mwyaf o refeniw masnachol 
• Paratoi cyngor a sesiynau briffio gan Weinidogion i roi gwybod am weithgareddau a materion, ac i gyflwyno opsiynau ac argymell ffyrdd o symud ymlaen mewn meysydd busnes masnachol, yn seiliedig ar ymchwil a dadansoddiad a gyflwynir yn glir 
• Dadansoddi'n barhaus berfformiad gweithrediadau masnachol, gan weithio'n annibynnol ac ar y cyd ag uwch reolwyr i weithredu strategaethau i sicrhau'r defnydd gorau o adnoddau a gwerth am arian yn effeithiol, a sicrhau bod yr holl weithgareddau masnachol yn bwydo i amcanion busnes ehangach ac yn unol â blaenoriaethau'r gweinidogion a chadwraeth Cadw egwyddorion cadwraeth cyhoeddedig 
• Rheoli, hyfforddi a datblygu staff o fewn y tîm i sicrhau bod gweithrediadau o ddydd i ddydd yn cael eu darparu'n effeithiol
• Cefnogi'r Pennaeth Marchnata a Datblygu Busnes i ddarparu mentrau a gweithgareddau marchnata masnachol er mwyn sicrhau y ceir budd mwyaf masnachol o raglenni marchnata
• Arwain ar ddatblygu perthnasoedd masnachol gyda sefydliadau partner gan gynnwys Amgueddfa Cymru, yr Ymddiriedolaeth Genedlaethol ac eraill i wneud y mwyaf o gyfleoedd masnachol a rhannu arferion gorau 
• Datblygu a chynnal dealltwriaeth ardderchog o anghenion busnes a chynulleidfa darged i sicrhau bod yr anghenion yn cael eu diwallu. 
• Arwain tîm sy'n gyfrifol am ymgysylltu'n rhagweithiol, adeiladu perthnasoedd ac ymateb i ymholiadau gan y sefydliadau cyhoeddus, masnachol a sefydliadau eraill ar logi / defnyddio henebion, gan ddangos hyblygrwydd i gwrdd â gofynion y trydydd parti wrth sicrhau ystyriaeth briodol ar gyfer y ffabrig hanesyddol trwy gysylltu â chydweithwyr yn arolygiaeth henebion Cadw, a chysylltu â chydweithwyr perthnasol er mwyn sicrhau bod defnydd masnachol yn cyd-fynd ag adnoddau arfaethedig, gan gynnwys cynnal a chadw, cadwraeth a digwyddiadau eraill 
• Arwain ar reoli a datblygu cynnig masnach teithio Cadw, gan gynnwys arwain ar ymweliadau ymgyfarwyddo, mynychu sioeau masnach teithio, gan sicrhau bod yr holl weithgaredd yn cyd-fynd â Croeso Cymru a gweithredu mesurau monitro a rheoli i ddadansoddi effaith a chanlyniadau a sicrhau bod gwerth am arian yn cael ei gyflawni 
• Nodi cyfleoedd masnachol o raglenni ehangach Cadw gan gynnwys gweithgareddau Digwyddiadau, Dysgu Gydol Oes ac Archeoleg Gymunedol 
• Dirprwyo ar gyfer Pennaeth Marchnata a Datblygu Busnes yn ôl yr angen

Sgiliau a phrofiad sy'n ofynnol: - 

• Tystiolaeth o brofiad o reoli ac arwain gweithrediadau masnachol llwyddiannus a chontractau o fewn cyd-destun sector preifat neu gyhoeddus, o gaffael i gyflenwi, gan gynnwys rheoli cyllideb, yn ddelfrydol o fewn y diwydiant twristiaeth / hamdden / treftadaeth. 
• Tystiolaeth o brofiad rheoli prynu a chyflenwyr mewn cyd-destun sector cyhoeddus neu breifat. 
• Tystiolaeth o brofiad o ddyfeisio a chyflwyno strategaethau masnachol ac ymgyrchoedd cyfathrebu marchnata ffocws mewn cyd-destun sector preifat neu gyhoeddus. 

Dyddiad cau: 3 Rhagfyr 2018