CRM Specialist

29000.00 GBP Annual
09 Oct 2018
24 Oct 2018
Contract Type
Full Time

An exciting opportunity for an experienced CRM Specialist has arisen for applicants wanting to progress within their career.

Our client, a market leading UK retailer with over 260 stores across the UK is looking to recruit an experienced CRM Specialist to join their CRM department, within their head office.

As a CRM Specialist, you will need to have a good understanding of customer lifecycles and how marketing campaigns can influence the customer. You will be reporting to the CRM Data & Insight Manager who is looking for an individual who can support the Data and Loyalty team to innovate and grow the Reward Club Programme.

Key Responsibilities:

  • Delivering a full programme of personalised communication to the client's loyalty scheme customer base, working alongside the Loyalty & Social Manager
  • Tailoring offers and content based on known customer behaviour to retain and grow consumer spending within stores
  • Working alongside the Analytics Department to review performance regularly
  • Shape the CRM strategy by working alongside the Data Analyst to gain an insight into customer spending habits
  • Develop effective content driven campaigns and offers for customers by working closely with internal teams
  • Ensure all CRM activity is evaluated
  • Be accountable for analysing reports on CRM activity and sharing findings with the business
  • Be responsible for growing and maintaining key customer programmes including customer feedback
  • Work with the relevant departments to enhance the staff programme, driving employee engagement as well as taking responsibility for staff promotions
  • Responsible for conducting appraisals and holding regular one to one meetings to set clear and achievable objectives

Key Skills and Experience required:

  • Strong MS Office skills
  • Experience of end to end marketing campaign planning within a fast paced marketing role
  • Knowledge of customer lifecycles
  • Experience of having worked with/having analysed a Data Analyst to turn data insight into action
  • Strong communication skills, written and verbal

More searches like this