Lead Generation Executive

13 Oct 2018
25 Oct 2018
Contract Type
Full Time
Lead Generation Executive
Location: Enterprise House, Ashford, Kent
Role Purpose
Quality lead generation is a critical part of our Business Development Manager's success and ultimately that of the Independent Division. The Lead Generation Executive will support our Business Development Managers by delivering qualified leads for quality prospect customers who are interested in trading with Brakes direct to the BDM population.
Role Description.

• Build an extensive knowledge and pipeline of prospective customers within the IdentifiedDivision to maximise our opportunities for growth

• Proactively use online research, supplied lists or leads from within the business to generate the pipeline and keep it current, with a high level of conversion and both short and longer term opportunities

• Research possible lead sources, build initial contact, interest in Brakes and appointments with the key decision maker

• Manage and nurture the pipeline of longer term prospects

• Navigate through foodservice businesses to create meaningful dialogues with the right people

• Ensure that all documentation is accurate and any customer facing communications are professional

• Deliver weekly and monthly reporting on all required activities

• Develop an in-depth understanding of Brakes and the foodservice market to enable your conversations to be relevant and insightful

• Proactively identify new business opportunities which can drive business growth

• Support Sales Blitzes or targeted activity where relevant by focusing on specific areas to work as part of the Divisional Sales Team

• Attend relevant team meetings in the Division or centrally
Measurement of success will be based on:

• Number of calls

• Number of quality leads

• Number of appointments

• Conversion driven by lead quality to deliver P, A and B band new business

• Quality and professionalism of communication
Essential competencies, skills and experience

• Outstanding phone-based selling skills (both cold calling and prospect development) with the ability to build rapport with ease

• Previous sales experience within foodservice or a real 'foodie' who can relate to customers' needs

• An ability to pro-actively manage a broad pipeline of work

• Able to work on your own initiative and as part of a team

• Tenacious, resilient and confident person with strong negotiation skills

• Professional, credible and comfortable building strong, working relationships with key stakeholders around the business and within customer accounts

• Motivated by results, with a proven track record of meeting/beating targets you must thrive on a challenge and have a determination to succeed

• Excellent literacy and communication skills phone and email

• Microsoft Office skills - Word, Excel, Outlook

• Outstanding organisational capabilities to ensure work is well planned and structured

• Attention to detail

• Customer focused
Here at Brakes Group, we have a simple mission - to help businesses who serve food to thrive. And as we have been serving chefs across the food industry for nearly 60 years, with a business built on quality, reliability, innovation and trust, it's no surprise that we know what we're doing.
And with a culture where everyone works together as one team to be the best we can be, with a real focus on our brilliant people, there is no doubt that we have the right ingredients to make your career a successful one. If you're looking for development we can help you achieve your aspirations. We have clear career paths and learning programmes which will support you at every step of the way - We also have a whole range of Apprenticeships and a Graduate Programme so there really is something for you at every level of your career whether you are just starting out or are a seasoned professional. And being part of Sysco - the Global leader in selling, marketing and distributing food products; the opportunities really are endless.
If this isn't enough, we offer a whole realm of fantastic benefits and incentives including

• Discounts on products and services

• Clear career pathways and development

• Excellent rewards and recognition schemes

• Pension plan

• Additional holiday purchase
Brakes UK uses a third party to undertake a number of checks. Any offer of employment made by Brakes UK would be conditional upon receiving a satisfactory; reference, identity document(s), basic DBS certificate and basic credit check.

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