Digital Media Co-ordinator

Reporting to the Marketing & Media Manager, this role will be responsible for creating engaging visual promotional content, and communicating it via digital channels.

Key Accountabilities

1. Creating and editing engaging photo, graphics and video content to a high standard in order to promote Aston Students' Union via social media channels.
2. Creating original design work for online and offline materials, to promote the full range of Students’ Union (SU) services, activities and events.
3. Liaising with SU staff and officers to discuss their design/promotion requirements.
4. Distributing the above content and more via the SU social media channels (Facebook, Twitter, Snapchat and Instagram) in order to increase likes, follows, etc.
5. Regularly adding new content to the SU website, in order to drive continuous improvement and increased traffic.
6. Regular maintenance of the SU website to ensure all content is accurate and up-to-date.
7. Use of social media and website analytics to monitor success and inform decisions regarding content.
8. Creating and managing campaigns from conception through to execution and monitoring.
9. Advising colleagues on best practice in digital media channels.
10. Monitoring students’ media and behavioural trends, and integrating changes into strategic planning.
11. To undertake other duties that would be deemed as reasonably commensurate with this level of post.
12. Some evening and weekend work will be required.

Essential Criteria

1. Out-going and confident
2. Good team working skills
3. Creative thinker
4. Experience of using professional design software (Adobe Suite or similar)
5. Understanding of social media metrics for reporting and making recommendations
6. Website management (including some use of HTML)
7. A good understanding of using DSLR equipment (preferably Canon) and the ability to record independent audio.

Desirable Criteria

1. High level of verbal and written communication skills
2. Presentation skills
3. Organised, with good time-management
4. Professional approach and attitude
5. Successful experience in a similar role
6. Demonstrable success with social media marketing
7. Photography and editing for business purposes
8. An understanding of university students