PPC Analyst

A great opportunity for an experienced PPC Analyst to join a company based near Sevenoaks.

The PPC Analyst will be responsible for the analysis and optimisation of digital marketing performance, with the ultimate aim of improving the ROI of the central digital marketing spend.
The main focus will be to optimise PPC marketing, which will require keeping up with emerging PPC trends and developing effective bidding strategies to succeed in a competitive environment. The role will also touch on other areas of digital marketing including paid social media advertising, website CRO, e-mail and display/retargeting.

Key Responsibilities:
Manage PPC advertising, focused on improving the ROI from PPC marketing spend.
Increase website conversion using the Google Marketing Platform (Analytics, Tag Manager, Optimize).
Improve customer engagement with e-mail campaigns and increase direct conversions.
Optimisation of paid Social Media and display/retargeting ad performance, through better targeting and utilisation of data.
Reporting on key marketing effectiveness metrics.
Previous experience in a PPC focused role, ideally with some exposure to other digital marketing channels.
An analytical approach to problem solving with experience using MS Excel and Google Marketing Products is essential. Any experience using Tableau or similar is preferable.
Strong verbal and written communication skills, capable of translating complex concepts into plain English.
Creativity and the ability to think 'outside of the box', with a talent for persuading others to get behind new ideas.
Previous work experience in the travel/hospitality industry would be an advantage.

This role will be working alongside the digital marketing team who are responsible for creative content, building e-mails, social media ads and updating the website.