Marketing Director
- Recruiter
- McGregor Boyall
- Location
- London
- Salary
- Competitive
- Posted
- 17 Sep 2018
- Closes
- 21 Sep 2018
- Sectors
- Sales, Sales Director
- Contract Type
- Permanent
- Hours
- Full Time
MG036 - Marketing Director - Permanent - Based in Vauxhall
Package: Competitive + bonus + benefits
We are partnering with a fantastic Martech agency who have developed a world-leading AI language generator for marketing copy. Working with some of the biggest names out there, they enable their clients to target their customers and achieve more opens, clicks and conversions from their emails.
The currently need a new Marketing Director to take the overall responsibility for the global marketing function, across the UK and the USA.
Your responsibilities will also be:
- Develop KPIs for team of 5 marketers, monitoring their progress and helping them exceed their targets.
- Select and manage external agencies in different geographies, developing ambitions KPIs and ensuring they are held to account.
- Plan and oversee implementation of lead generation programme, ensuring new leads are passed to the business development teams.
- Implement a client-marketing programme to increase engagement with existing client base with a focus on retention as well as up-selling.
- Re-ignite the PR strategy and implementation of their press approaches (either internal or via agency).
- Manage the marketing budget and report ROI by collaborating with the Finance department.
- Report on marketing results to senior management on a regular basis.
To be considered, you must have:
- Taken the lead for the marketing in a fast-growing, venture-backed tech company.
- Experience in marketing technology or B2B SaaS, with experience in the US market.
- Experience in B2B digital marketing and account-based marketing - you would have selected 3rd party events and trade shows and managed external agencies.
- Managed a small marketing team, ensuring they hit theirs targets and help with their professional development.
- Experience developing a PR strategy and how it can enhance their reputation to generate revenue.
- A proven record of producing data reports to highlight your success and ROI.
If interested, please send your CV Marianna Georgiou via the link provided or email (see below) to arrange an initial conversation.
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.