Digital Marketing Manager
- Recruiter
- The SmartList
- Location
- Cambridge
- Salary
- Competitive
- Posted
- 09 Sep 2018
- Closes
- 21 Sep 2018
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Job Description LOCATION: Cambridge
JOB TITLE: Digital Marketing Manager
SALARY & BENEFITS: GBP32,100 - GBP43,300
WORKING HOURS: Permanent Full time
What it's about
We are looking for a dynamic Digital Marketing Manager to drive the effectiveness and creativity of digital marketing and campaign activities across Cambridge Assessment English. An engaging individual, you will be able to forge and maintain excellent working relationships with internal and external colleagues globally, providing technical, creative and analytic insight and support.
What you'll be doing as a Digital Marketing Manager,Cambridge, Cambridgeshire
You will drive the planning, development and implementation of global digital marketing campaigns, working with internal teams and external agencies. Assessing and analysing the effectiveness of current campaigns, as well as designing new campaigns, you will propose relevant digital platforms and channels to achieve the desired objectives within the budget provided.
You should thrive on being highly collaborative, working with colleagues to explore new ideas and deliver projects on time, to high quality standards.
Using Google Analytics and other reporting tools, you will develop reports on our websites and campaign activities both in the UK and globally.
Tracking, analysing customer behaviour and campaign metrics is key as is the translation of statistics into action insights, helping to improve the content and performance of our websites, campaigns and user journeys.
You will be responsible for delivering impactful and effective PPC campaigns, while keeping up-to-date with the latest tools and techniques
Substantial experience in leading successful medium to large-scale digital campaigns (B2B and B2C) is essential and you will play a key role in the development of a range of projects to support key business objectives.
Supporting marketing teams across over 20 overseas offices, providing training and best practice advice, as well as sharing creative ideas, you may be required to travel internationally on occasion.
What we're looking for - Digital Marketing Manager, Cambridge, Cambridgeshire
You will need to provide demonstrable experience of:
effective collaborative working and digital project management
successfully managing PPC and Display campaigns to increase return on advertising spend
optimising the content and layout of campaign landing pages to improve performance
managing e-mail marketing campaigns in a B2C and/or B2B environment, delivering best practice in email marketing
using Google Analytics and other analytics tools to evaluate effectiveness of campaigns
producing accurate and useful reports on a regular basis, supplying updates on agreed metrics.
The Digital Marketing Manager,Cambridge, Cambridgeshire should have
excellent numerical and analytical skills
Good knowledge and practical use of Google AdWords
the ability to priority a heavy workload within a fast-paced environment
good technical understanding, with some knowledge of HTML and responsive design
excellent communication skills - both written and verbal
proven track record in developing and implementing large-scale multi-channel campaigns.
expert understanding of SEO strategies and best practice
expert knowledge in tracking
strong knowledge of Google Tag Manager
knowledge of marketing automation software and CRM
good knowledge of GDPR
This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.
Benefits
In addition to a competitive salary, we offer a comprehensive package of benefits to help with your life both inside and outside of work:
Generous contributory pension
28 days annual leave, plus bank holidays
Annual performance related bonus and increases (discretionary)
Enhanced maternity/paternity pay and childcare voucher scheme
Childcare vouchers
Employee discount and cash back scheme at 2,500 retailers
Cycle scheme
Season Ticket Loan
Subsidised staff restaurants
Support for professional qualifications
Discounted access to the University of Cambridge Sport Centre, along with various other local gyms.
Does this sound like you? If yes then please hit the apply now button.
You will then be sent to an online questionnaire to support your CV and Covering letter, please fill in the details and we will be in touch to advise you of the next steps.
JOB TITLE: Digital Marketing Manager
SALARY & BENEFITS: GBP32,100 - GBP43,300
WORKING HOURS: Permanent Full time
What it's about
We are looking for a dynamic Digital Marketing Manager to drive the effectiveness and creativity of digital marketing and campaign activities across Cambridge Assessment English. An engaging individual, you will be able to forge and maintain excellent working relationships with internal and external colleagues globally, providing technical, creative and analytic insight and support.
What you'll be doing as a Digital Marketing Manager,Cambridge, Cambridgeshire
You will drive the planning, development and implementation of global digital marketing campaigns, working with internal teams and external agencies. Assessing and analysing the effectiveness of current campaigns, as well as designing new campaigns, you will propose relevant digital platforms and channels to achieve the desired objectives within the budget provided.
You should thrive on being highly collaborative, working with colleagues to explore new ideas and deliver projects on time, to high quality standards.
Using Google Analytics and other reporting tools, you will develop reports on our websites and campaign activities both in the UK and globally.
Tracking, analysing customer behaviour and campaign metrics is key as is the translation of statistics into action insights, helping to improve the content and performance of our websites, campaigns and user journeys.
You will be responsible for delivering impactful and effective PPC campaigns, while keeping up-to-date with the latest tools and techniques
Substantial experience in leading successful medium to large-scale digital campaigns (B2B and B2C) is essential and you will play a key role in the development of a range of projects to support key business objectives.
Supporting marketing teams across over 20 overseas offices, providing training and best practice advice, as well as sharing creative ideas, you may be required to travel internationally on occasion.
What we're looking for - Digital Marketing Manager, Cambridge, Cambridgeshire
You will need to provide demonstrable experience of:
effective collaborative working and digital project management
successfully managing PPC and Display campaigns to increase return on advertising spend
optimising the content and layout of campaign landing pages to improve performance
managing e-mail marketing campaigns in a B2C and/or B2B environment, delivering best practice in email marketing
using Google Analytics and other analytics tools to evaluate effectiveness of campaigns
producing accurate and useful reports on a regular basis, supplying updates on agreed metrics.
The Digital Marketing Manager,Cambridge, Cambridgeshire should have
excellent numerical and analytical skills
Good knowledge and practical use of Google AdWords
the ability to priority a heavy workload within a fast-paced environment
good technical understanding, with some knowledge of HTML and responsive design
excellent communication skills - both written and verbal
proven track record in developing and implementing large-scale multi-channel campaigns.
expert understanding of SEO strategies and best practice
expert knowledge in tracking
strong knowledge of Google Tag Manager
knowledge of marketing automation software and CRM
good knowledge of GDPR
This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.
Benefits
In addition to a competitive salary, we offer a comprehensive package of benefits to help with your life both inside and outside of work:
Generous contributory pension
28 days annual leave, plus bank holidays
Annual performance related bonus and increases (discretionary)
Enhanced maternity/paternity pay and childcare voucher scheme
Childcare vouchers
Employee discount and cash back scheme at 2,500 retailers
Cycle scheme
Season Ticket Loan
Subsidised staff restaurants
Support for professional qualifications
Discounted access to the University of Cambridge Sport Centre, along with various other local gyms.
Does this sound like you? If yes then please hit the apply now button.
You will then be sent to an online questionnaire to support your CV and Covering letter, please fill in the details and we will be in touch to advise you of the next steps.