PPC Executive

cPPC Executive / Manager

GBP24k (dep on experience), + training, pension. 20 days holiday per year.

The Company

Are you looking to take your digital marketing career to the next step? Our client is the UK's leading telephone answering company. A 24/7 365 days a year service operation based out of a newly modernised Call Centre in the heart of Nottingham's City Centre. As part of their continued growth and expansion they are seeking an experienced PPC Executive / Manager to lead its paid marketing strategy and operations.

The Role

As our PPC Executive / Manager - you will be responsible for client acquisition through paid search channels managing a significant monthly budget and working closely with Sales and Operations to ensure optimum ROI from our activities.

You will need to be highly organised, able to build and deliver PPC strategy and be comfortable working on your own initiatives. You will also need strong communication skills to educate and inform on digital marketing performance within the business.

Key Responsibilities:

??Keyword research and identify target keywords for paid search campaigns

??Set up paid search campaigns

??Write compelling ad copy text

??Manage and optimise paid search campaigns

??Make & implement recommendations to improve campaign performance

??Responsible for managing campaign budgets efficiently

??Responsible for ensuring the campaign KPIs are met

??A/B testing: ad copy, landing pages, copy, market segmentation, bid optimisation.

??Develop programmatic bidding

Skills and experience required:

• Minimum 1 year experience in PPC campaigns across Google and Bing.
• Working knowledge of Google Analytics.