Marketing Manager

Marketing Manager, Aberdeen, Technology/telecoms, GBP35k

This is a fantastic chance to join a market leading provider of telecoms and network infrastructure. They are seeking a Marketing manager to plan and execute marketing and communications campaigns to raise awareness of the companies telecoms networks and support take up across relevant key market verticals (public sector, business, consumer) via service provider partners.

Key Responsibilities

• Effectively launch new Scottish city projects (Aberdeen) to maximise awareness and lay groundwork for high take-up of telecoms networks.
• Undertake marketing/communications campaigns to maximise consumer and business take-up via our service provider partners across Aberdeen (incl. PR, direct mail, advertising, email, online, social media).
• Collaborate with our consumer service provider partner(s) to ensure joined up go-to-market activities
• Build, maintain and leverage stakeholder relationships in Aberdeen to support sales, brand reputation and community support.
• Inform and engage communities to maximise brand reputation and sales.
• Support the city development team with campaigns and materials to support their engagement with local landlords and property developers
• Management and optimisation of city marketing budgets and allocation of spend to meet our in-city objectives

Key Relationships

Internal

• Marketing team
• City development team
• Network delivery team

External

• Service provider partners
• City councils
• City stakeholders and industry bodies (Chambers of Commerce, business networking groups)
• Marketing/PR agencies
• Suppliers (e.g. print/web/direct mail)

Knowledge & Experience

Essential

• At least two years' experience in a marketing role
• Proven track record in executing multi-channel, on and off-line, marketing campaigns to generate leads (e.g. direct mail, email, events, social media etc.)
• Effective management of client or external stakeholder relationships
• Excellent copywriting skills with experience in collateral creation

Desirable

• Experience in marketing in both B2B and B2C environments (ideally within the telecoms or technology sectors)
• Experience of running localised marketing & communications campaigns
• An interest in and working knowledge of telecoms technologies
• Experience in several of the following software applications & online services
• Pardot
• SalesForce
• Wordpress
• Adobe Photoshop / Illustrator / InDesign
• LinkedIn/Facebook/Twitter/Hootsuite (for advertising and B2B campaigns)

If this exciting marketing Manager job interests you please send a CV to Ross Brander at Brandgaard Recruitment.