Digital Marketing Manager
Job Title: Digital Marketing Manager
Salary: Up to £35,000 per annum
Job Type: Full Time, Permanent
The Company are revolutionising the health care industry; committed to delivering powerful work, values and have fun while doing it. They focus on helping healthcare commissioners transform patient care through Health Tech.
Their footprint across the UK is growing rapidly; they are now serving millions of patients and thousands of healthcare professionals every day and are now leaders in mobile health. Across this network they run campaigns to include the promotion of 'stop smoking', childhood immunisation and cervical cancer screening, as well as mobile disease management services for people with diabetes, hypertension, epilepsy and HIV. They aim to support patients in achieving longer, healthier lives. In fact they are the developers of the number 1 free medical app, myGP that is used by tens of thousands of patients and as a result they handle millions of patient communications every month
They have grown rapidly to 55 team members and the business is nearly doubling in revenue and scale, all whilst transforming the lives of millions and leading the NHS in digital adoption.
Their Principles are:
- They are Patient Centred
- They aim High
- They can be Trusted
- They deliver Quality
- They are Passionate
The Company is looking for a Digital Marketing Manager, which is a newly created role, to manage their Marketing function. They have recently upgraded their Product direction with a Head of Product Management and upgraded Customer Operations with a new Head but now want to transform their Marketing team by adding a new Head and additional team members.
The new person will be able to demonstrate a track record of B2B and B2B2C plus B2C marketing approaches with a solid digital focus.
This role will manage all of their digital and social media marketing activities e. Facebook, Web content, LinkedIn and Twitter, plus whatever additional assets they want to utilise, and will work with their Communications Manager. The initial job will be to rebuild their website; which needs a branding, visual and content overhaul. They will also want to grow their social media engagement through increasing followers, adding relevant content and building advocacy.
The job will build and develop digital assets for their sales teams and customers, will manage in-app messaging and promotions, and will handle all paid search. The person will also manage and commission all the promotional video material and be responsible for disseminating these assets and any local material that is needed.
The individual will be part of a 3 person team but will have access to admin support from the wider Commercial team. This is a build your role position as their marketing has lagged behind product development and requires some-one able to work at pace and deliver results and impact.
Their goal is to build their UK market share, expand internationally, grow their product offerings into data and analytics, build a team of like-minded committed individuals.
While they are a healthcare company they value Marketing skills above Healthcare knowledge. They also value digital and social skills above the traditional marketing mix.
Reporting to the Head of Marketing you will be the tip of their digital customer strategy, for all their offerings and markets, a key member of the Commercial Team and one of the public faces of their team.
What they're looking for:
- Creative and Strategic
- Able to synthesis messages into clear concise communication
- Social media and creative media knowledge
- Ability to cut through the chatter
- Proven campaign ability
- B2B and B2C experience
- No fear
- Enthusiastic and driven (even on a Friday afternoon)
- Great communicator both written, verbal and presentation skills
- Entrepreneurial and capable of working in a dynamic scale-up/SME environment
- Digital marketing skills and proven results, web, social and app
- Working knowledge of the NHS
- International market experience in US, Germany, Australia, Canada
- Experience on product launches, especially digital
The Company offers the following:
- A full structured training programme to ensure you are confident in your new role
- 25 days holiday plus bank holidays
- Company Share Option scheme and travel loan after probation is passed
- An amazing team and fun social calendar
If you are looking to make a difference and help transform the healthcare industry please click on the APPLY button to send your CV and Cover Letter for this role.
If you have not heard within 2 weeks of date of application please presume your application has not been successful
Candidates with experience of; National Marketing Manager, Senior Marketing Officer, Senior Marketing Officer, Marketing Specialist, Marketing Co-ordinator, Marketing Manager, Social Media Specialist, Marketing & Communications Manager, Communications Manager, PR Manager, Public Relations Manager, Social Media Manager, Senior Marketing Coordinator, Senior Marketing Executive may also be considered for this role.