Head of Web and Digital

Job Title: Head of Web and Digital
Contract: Permanent
Salary: GBP46,600 - GBP62,900
Location: Cambridge - The Triangle Building

What it's about
We are looking for a Head of Web and Digital to develop and drive forward our web strategy, to optimise Cambridge Assessment English public facing global websites, ensuring that our web and digital systems develop with the customer at the heart of the experience. A great opportunity to improve the experience of the millions of learners and teachers who visit our websites every year.
As Head of Web and Digital, you would be leading a new team to create an enhanced experience across our digital ecosystem to meet the needs of diverse global audiences. You will help clarify our vision, develop and then implement a roadmap to transform our web and email marketing systems. The right candidate will have a passion for continuous improvement and tenacity for making make things better. This is an exciting and dynamic role in a global organisation focused on helping people learn English and proving their skills to the world.

What you'll be doing

• Leading the development of an integrated Cambridge Assessment English web and digital strategy to improve user experience on our websites

• Developing a roadmap to secure funding and implementing a plan to deliver that vision
• Providing strategic leadership to the Web and Digital team to ensure it meets the business's requirements, developing strong relationships with senior management in Cambridge and key staff globally to understand web and marketing automation needs for our organisation.
• Working with the Head of Marketing Communications to improve the performance of digital marketing campaigns across our digital platforms
• Optimising data capture and implementing best practice approaches to build traffic, improve SEO and CRO to improve ROI and plan further long-term technical development to continue to improve that capability going forward.
• Evaluating email marketing and marketing automation to ensure we have tools that remain fit for purpose to deliver our digital marketing strategies going forward.
• Leading the updating and maintenance of content on our websites.
• Ensuring our brand is effectively realised digitally to build a world-class customer experience.
  
  

What we're looking for

Qualifications

• Degree level education or equivalent - preferably in communications, marketing or business
• Postgraduate in business, marketing or digital marketing (Desirable)

Skills
Essential:

• Strong leadership skills
• Strong influencing and negotiating skills
• Strong analytical skills
• Copywriting and editorial skills for web
• Excellent standard of spoken and written English
• First-class communication and interpersonal skills
• Strategic thinker who can understand complex issues and come up with solutions
• Excellent time management and organisational skills with an ability to prioritise a heavy workload

Experience
Essential:

• Demonstrated experience in managing the development of Web content, usability, architecture, development and design.
• Substantial understanding of digital marketing
• Outstanding project management experience, especially management of complex marketing projects, including planning, estimating resourcing, prioritisation of tasks, monitoring of progress and reporting.
• Development optimization techniques to deliver the best user experiences in the most efficient manner.
• Strong track record of working with CRM systems and integrating CRM thinking with website development
• Line management experience
• Experience of working in a complex global organisation

Desirable:
Behaviours

• Self-starter who proactively seeks solutions to potential problems
• The ability to multi-task and prioritise a heavy workload, along with good planning and organisational skills
• Strong drive, motivation and enthusiasm

Who we are
Cambridge Assessment English is a part of Cambridge Assessment, a department of the University of Cambridge. We are the global leader in English language assessment. We help people learn English and prove their skills to the world. We provide exams in English for speakers of other languages taken by over 5 million candidates worldwide each year, as well as the leading range of qualifications for language teachers.

This is an excellent opportunity to join a market leader and be rewarded with valuable learning opportunities, a competitive salary and benefits.

Benefits
In addition to a competitive salary, we offer a comprehensive package of benefits to help with your life both inside and outside of work:

• Generous contributory pension
• 28 days annual leave, plus bank holidays
• Annual performance related bonus and increases (discretionary)
• Enhanced maternity/paternity pay and childcare voucher scheme
• Childcare vouchers
• Employee discount and cash back scheme at 2,500 retailers
• Cycle scheme
• Season Ticket Loan
• Subsidised staff restaurants
• Support for professional qualifications
• Discounted access to the University of Cambridge Sport Centre, along with various other local gyms.

We know that diversity of thinking, backgrounds and approaches leads to innovation and creates an atmosphere where everyone's contribution is valued. As well as wanting to create diverse teams, we also value diversity in the way our people approach their work. Work/life balance is important to us at Cambridge Assessment and we offer our colleagues a range of flexible working options according to the needs of the business and the individual, so please let us know of any flexible working requirements when applying and we can see how we can support you.

The closing date for receipt of applications is 09/09/2018 and interviews will be held on 25 September 2018 .
If you're successful at interview stage we will ask you to undergo background screening (carried out by Credence Background Screening Ltd), to ensure that all information provided to us is accurate. We wish you all the very best with your application.

CAMBRIDGE ASSESSMENT IS AN EQUAL OPPORTUNITIES EMPLOYER

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