Paid Search / Online Advertising Specialist

Job Title: Paid Search / Online Advertising Specialist

Salary: GBP25,000 - GBP30,000

Location: Leigh-On-Sea

Hours: 40 Hours per week

The Company: Our client is the biggest and fastest growing marketing agency in the region. They are a thriving, ambitious and creative full-service agency with a team of passionate experts who are serious about producing outstanding work for their clients - they are deadly serious about enjoying themselves while working hard. Individually, they make hours count, but when finishing one hour early on Fridays, they open up the bar and can enjoy a drink on the house!

Our client's reputation means work comes to them, so you'll never have to worry about having enough to do. They are a RAR recommended agency, a Google Partner, certified in Search Ads and Mobile Ads and currently in the running for two major industry awards.

The projects are always different, and so is the approach, providing a dynamic workflow that makes each day interesting. You'll get plenty of opportunities to hone your existing skills, develop new ones and contribute to a large variety of public and private sector projects.

Job Description:

A solid paid search marketer to set up and effectively execute campaigns. Accurately managing and responding to analytical data with speed and accuracy to enhance ROI and profile for all clients.

As a Paid Search / Online Advertising Specialist you will be working in a dedicated team of digital marketers, you'll have a love for all things related to paid search (SEM) and paid social, as well as other paid media channels (performance display and retargeting). This position will involve managing all aspects of paid search and paid social campaigns including keyword and audience research, providing strategic recommendations, segmentation tactics and managing budgets.

Outcomes:

• Research, develop, and manage paid search (SEM) and paid social (SMM) platforms campaigns.
• Maximise paid search and paid social ROI: perform daily optimisation of campaigns, budget allocation, bidding management, ad creative testing and landing page testing.
• Define creative specifications needed for each campaign and work with creative team to secure all needed creative assets to launch client campaigns.
• Monitor and evaluate paid search / paid social results using industry standard tools like Google Webmaster Tools, Google AdWords and Google Analytics.
• Analyse clients' competitive landscape by viewing competitor sites for target keywords, search engine positioning, linking and other marketing strategies.

Competencies:

Priorities:

• A wealth of digital advertising experience.
• Great understanding of digital advertising platforms and opportunities
• Highly competent and able to analyse results and good attention to detail
• Demonstrable knowledge of using data in an analytical way
• Excellent written and verbal communication skills

Who:

• Passionate about marketing and all things digital
• A commercial, sales-driven mind set
• Desire to work in an agency
• High degree of initiative and an excellent team player
• Enthusiasm, ability and energy to operate in a fast-paced environment
• Takes accountability and responsibility for the role

Technical:

• Google AdWords and Google Analytics certified desirable, but not essential
• Google AdWords experience
• Facebook advertising experience
• Understand key metrics such as CTR, CPC, CPA, ROI, keyword density, and long-tail keywords
• Strong analytical focus with the ability to independently implement optimisation findings.

Noble Recruiting are an equal opportunity employer.

Please note that due to the high number of applications, only shortlisted candidates will be contacted.

Noble Recruiting are an equal opportunities employer

Please note that due to the high number of applications we receive, only successful candidates will be contacted.