Senior Database Marketing Analyst

Recruiter
JET2
Location
Leeds
Salary
Excellent
Posted
21 Jul 2018
Closes
18 Aug 2018
Sectors
Accountancy
Contract Type
Permanent
Hours
Full Time

Reporting to the Database Marketing Manager, the Senior Database Marketing Analyst is responsible for using customer information to increase conversion and reduce marketing spend through driving efficiencies in marketing activities.

The Senior Database Marketing Analyst will act as an ambassador for the Database Marketing Team, influencing the strategy of marketing initiatives by using analytical tools and techniques to drive insight and improve performance. You will own a suite of models aimed at influencing the targeting of customers (including segmentation, lifetime value and RFM models) and seek opportunities to improve the model portfolio, removing obsolete models and adding new models as required. You will build strong relationships with internal Marketing Teams and key stakeholders whilst keeping up to date with market and industry developments.

We are looking for a person with a passion for the customer and experience in customer analytics and/or database marketing who can deliver actionable insight. The successful candidate will have experience with common data science toolkits such as R, Python, Weka, NumPy and Matlab. Experience of writing queries in SQL and/or SAS in order to organise and manipulate complex data for use in analysis is also required. Strong written and verbal skills are essential as you will be presenting to Senior Management.

In return, we offer an excellent salary and benefits package with fantastic opportunities for progression in a growing business.

This is a great opportunity to be part of an exciting, forward-thinking business. We operate scheduled leisure flights to holiday destinations in the Mediterranean, the Canary Islands and to European Leisure Cities from our 9 UK bases.

Help us to send our all-important customers on holiday with Jet2.com and Jet2holidays!!

More searches like this