Digital Marketing Manager
Digital Marketing Manager - TELFORD - £25,000 - £30,000
Reporting to the Marketing Manager, and working closely with the wider marketing teams, you will be managing the digital marketing activity for our client based in Telford
What we are looking for in the ideal candidate . . . . . . .
" Hands-on Management Style
" Someone who welcomes new challenges and is creative in resolving problems/issues
" A confident individual who can challenge assumptions and will go beyond the obvious. You must have a strong ability to interpret information confidently where uncertainty and change is a feature.
" Excellent business awareness with a good understanding of the macro and micro economic environment in which this business operates, its impact on the business, its customers and suppliers.
Key Responsibilities and Accountabilities
" Devising strategies to drive online traffic to the company`s websites including online advertising, PPC social media, email and SEO.
" Manage the day-today development of the company websites to ensure new content is updated effectively and to schedule.
" Improving the usability, design, content and conversion of the company website.
" Manage external agencies (creative, online advertising, website support, email) to develop campaigns to meet marketing objectives and monitor campaigns where implemented.
" Delivering retail partner/distributor digital marketing needs including images, video, rich content and any other digital media requirement.
" Managing the social media strategy and content for the brand working closely with the Brand manager - Facebook, Twitter, Instagram, Pinterest, Houzz and YouTube
" Liaise with the internal teams in the planning of email campaigns.
" Managing online brand and product campaigns to raise brand awareness.
" Managing the redesign of the brand websites.
" Responsibility for planning and budgetary control of all digital marketing
" Review new technologies and keep the company at the forefront of developments in digital marketing.
" Reporting and presenting on all digital marketing campaigns.
" Assist with coordinating photography when required.
" Assist the Ecommerce manager when required.
" Provide support to the Export Brand Manager managing the brand in export markets.
" Controlling the digital brand guideline for the brands across company and distributor /partner`s websites.
If this role is of interest to you, please apply via this advertisement.
Should you know someone who may be interested in this role, please recommend us and ask them to contact us for more information.