Digital Marketing Executive - FTC/Maternity Cover
Job Title: Digital Marketing Executive - FTC / Maternity Cover
Who are we
Allianz Worldwide Partners is the world`s leading B2B2C specialist and expert in the creation and delivery of unique solutions that combine service, insurance and technology to provide worldwide protection and care. We specialise in assistance, international health & life, automotive and travel insurance. Our solutions are available to our business partners, and in some cases, are integrated into their own customer offers. They are also available via direct and digital channels under our three internationally renowned commercial brands: Allianz Global Assistance, Allianz Global Automotive and Allianz Worldwide Care. Allianz Worldwide Partners is part of the Allianz Group, one of the world`s largest insurers and leading financial services companies.
What we expect of you
This is an exciting opportunity to become part of our growing UK and Ireland digital team, and further develop the organisation`s digital expertise. Reporting to the Digital Marketing Manager the main responsibilities will include:
" SEO/Content: create new and engaging landing pages and sections on the site and continually work to optimise existing content (onsite and offsite) related to our websites, increasing visits and presence, and maximising the ROI. Assisting with the writing/proof-reading of online content (emails, websites, newsletters, banners, etc)
" Social Media: work on the content and engagement for our Facebook pages and Twitter profiles.
" Emails: set up campaigns using our eCRM platform, organise split-tests and analyse results.
" Website management: enhance the websites and blogs and ensure the content is up-to-date, relevant and the end user interface is suitable in order to optimise the customer journey and user experience
" Analytics & user experience: the Digital Marketing Executive should have a working technical knowledge of websites, tracking, attribution and basic HTML in order to monitor the websites performance and trends, identify issues, make recommendations to improve conversions and enhance the customer experience and engagement.
" Reports: create weekly and monthly reports to follow all the figures and KPIs relating the performance and channels.
Thirty-five hours per week. Monday to Friday, 09:00 to 17:00 hours.
Overview of the team`s activities
The Digital Marketing team is responsible for the delivery of digital marketing activities across a range of B2B clients (within the travel, health and automotive sectors) and for our B2C offering:
" Websites management
" Email campaigns
" Direct marketing campaigns
" Social Media channels management
" CRM and Data management
" Loyalty / Incentives
EVIDENCE OF EXPERIENCE WITHIN THE FOLLOWING AREAS:
" You will be educated to A-level standard, have a degree and/or experience in digital / direct marketing
" Fluency in written and verbal English
SPECIALIST SKILLS & KNOWLEDGE
" Online copy writing, including an understanding of organic search copywriting techniques
" Search Engine Optimisation (SEO) onsite and offsite
" Digital marketing and e-commerce disciplines
" A/B Split Testing
" Understanding of web analytics - Google Analytics.
" Basic understanding of basic HTML
" Excellent attention to detail & consistently achieving work of a high quality
" Strong focus on customer needs
" Flexible/ adaptable in order to deal with a varied workload and to deadlines
" Ability to work as part of a team and build effective working relationships with all levels of internal and external stakeholders
" Strong analytical and problem solving skills
PLEASE APPLY ON THE ADVERT OR EMAIL ME AT TO APPLY