Marketing Manager - FMCG / Trade - Career Progression Opportunity

Marketing Manager - FMCG / Trade - Career Progression Opportunity
Marlow, SL7
£45,000 + 15% Bonus, Healthcare, Life Assurance, Dental Etx

++ Excellent opportunity for a Senior Marketing Executive to further their marketing career with a global leader in the consumer goods industry ++

We're looking for a products focussed Marketing Manager to take over our £80M consumer electronics brand which we sell into the B2B trade sector.

We're looking for a creative marketer with a consumer goods background to take our existing highly successful strategy and run with it; throwing out new ideas and perspectives into our marketing ether.

This is a creative role that gives you the opportunity to map out your strategy for the brand and have full, creative and budgetary control. The role has two direct reports.

The Marketing Manager Role:

+ This is a B2B role so building brand awareness and our content strategy will be key aspects of the role
+ Configuring promotions to address competitor weaknesses while highlighting our strengths
+ Working with agencies to design and implement new product branding
+ Lead the traditional marketing strategy; Radio, Print, TV etc.
+ Managing every product life-cycle (profitability, channel management, forecasting, promotions and end-of-life planning)
+ Overseeing the 12-month customer channel plan
+ Driving the brand through incisive and pertinent events
+ You will have complete budgetary control of the brand strategy
+ Maintaining an understanding of product & category trends
+ Presenting new products and promotion campaigns to the sales teams and key/national accounts & equipping them with product knowledge
+ Managing the marketing budget to maximise all product and marketing activities
+ Planning & implementing product or promotional artwork in sales literature and POS
+ Participating in the organization of annual brand customer events and exhibitions

You may have worked in the following capacities:
Trade Marketing Manager, Consumer Electronics Marketing, Product Marketing, B2B Product Marketing, Wholesale Marketing Manager, Senior Marketing Executive.

Interested? Just Apply Below...

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If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.