Digital Strategy Lead

Location
Exeter, Devon, England
Salary
£30000 - £40000 per annum
Posted
05 Jun 2018
Closes
03 Jul 2018
Ref
00083682
Contact
Recruitment Genius Ltd
Contract Type
Permanent
Hours
Full Time
This digital services agency are a growing Digital Consulting and eCommerce agency leading the Shopify movement in Europe and growing into the US, Canada & Australia.

Their focus is creating nimble, flexible and cost-effective enterprise commerce solutions using Shopify Plus - the fastest growing Enterprise eCommerce platform on the planet.

To do this they combine their exceptional knowledge of the Shopify platform with cutting-edge technology solutions from their partners DynamicYield, Tealium, convert, DotMailer, Klaviyo and LoyaltyLion, with great clients - Knomo, SaltRock, Greg Norman, Kettle, Itsu Grocery and Huel.

You

Leading a multi-national team across time zones, roles and projects - their Head of Digital Optimisation will be a leader, an inspirer, and at the heart of everything - an exceptionally astute, commercially minded strategist. The successful applicant will be able to rapidly examine and corroborate data streams - quickly developing an understanding of a business' situation and goals - before assembling the right strategy, technology and staffing toolbox to address commercial opportunities for both our clients and the company. The Head of Digital Optimisation will then use their highly developed communication skills (verbal, written and presentation) to explain complex strategies and implementations to everyone from the boardroom to the backroom.

As a member of the senior leadership team, you will also be coaching their expanding team of analysts, consultants, front-end developers and UX designers, and lastly, your personal tribe of strategists!

On occasion, you will be required to contribute to content creation and presentation of the company - presenting at events, and being published on and offline.

To help manage this large time contribution we provide TOIL (time off in lieu) and are happy for you to work remotely and in office, though to be truly effective coaching our junior teams, you will be required in the office at least 3 days a week during typical working conditions.

Experience

- Managing rapid growth (teams up to 20)
- Training programme management - KPIs, review models and skills plans
>5 years marketing - at least 2 working in enterprise eCommerce.
- Testing & Personalisation - management experience (2 years min)
- Digital Architecture - building needs based ecosystems - at least 3 full structures for enterprise.
- Shopify Plus - 2 years working with/in businesses - preferably £10-50 million revenue.

Knowledge Requirements

- Digital Marketing - knowledge across SEO, PPC, paid and organic social and email marketing
- Testing & personalisation - Optimizely, DynamicYield, convert
- tag Manager and DMPs - GTM, Tealium IQ, AudienceStream, EventStream
- Analytics - Google Analytics, GA360, Adobe, IBM Coremetrics

Open to relocation/travel

Sales experience a strong advantage.

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