Digital Marketing Specialist (Traffic Acquisition - SEO/PPC) - British Fashion Brand

Digital Marketing Specialist (Traffic Acquisition) - British Fashion Brand
Leicester, UK
£25,000 - £35,000 DOE

We are looking for a talented Digital Marketing Specialist to join the eCommerce team at the company headquarters in Leicester, on a permanent basis. 

Digital Marketing Specialist Roles & Responsibilities:

Joining the business at a key period of exciting growth, the Digital Marketing Specialist (Traffic Acquisition) will report directly to the Head of Ecommerce, and be responsible for driving traffic to the company's websites and ultimately increasing revenue through the Ecommerce channel. 

As part of a small team, the role is hands-on and dynamic, and the Digital Marketing Specialist (Traffic Acquisition) will be responsible for increasing sales and revenue through increased traffic acquisition via search marketing (Paid and Organic), Email marketing, remarketing, and advertising. 

Responsibilities will include:

+ Day-to-day management of PPC campaigns (Adwords and Bing)
+ Manage and analyse the 'on-page' SEO of the websites
+ Work alongside the Head of Ecommerce to create and implement a Traffic Acquisition Strategy
+ Management of regular Email marketing campaigns
+ Plan and own the digital marketing schedule
+ Manage and grow the social advertising, primarily on Facebook
+ Manage offline initiatives to drive online sales
+ Provide regular reporting on traffic acquisition initiatives and their impact on revenue
+ Ensure the sites continue to deliver a positive return on investment across all traffic acquisition channels
+ Increase the number of new visitors to the websites, whilst increasing the conversion rates and repeat custom from existing customers

Digital Marketing Specialist Requirements:

+ Solid Digital Marketing experience
+ Excellent knowledge of SEO and SEM
+ Up-to-date understanding of Google Adwords
+ Excellent English to write compelling and engaging content for the websites, marketing emails and advertising copy
+ Proven ability to create effective email marketing campaigns 
+ Detailed knowledge of Google Analytics and other reporting packages
+ Experience in working with B2C digital marketing, either client and/or agency side
+ Must be a self-starter and problem-solver, with the ability to work independently as well as under instruction
+ Must have a high-level of attention to detail and be an analytical thinker
+ Strong command of Microsoft Office, especially Excel
+ Basic HTML knowledge
+ Additional languages would be an asset


You may have worked in the following capacities:
Digital Marketing Executive, Search Marketing Executive, SEM Marketing Executive, Online Marketing Executive, SEO / PPC Executive, Search Manager.

Interested? Just Apply Below...

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If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.