Senior Digital Marketing Executive

Recruiter
Get Laid Beds
Location
Leicestershire
Salary
Competitive
Posted
15 May 2018
Closes
22 May 2018
Contract Type
Permanent
Hours
Full Time
Job Description

Job Description:

A Digital Marketing Executive role is available within our dynamic online based company. We are a young, energetic and fast growing company with a strong focus in online marketing, which plays a critical role in driving business growth. We currently have an exciting opportunity for a talented Senior Digital Marketing Executive to join our in-house digital marketing team.

Responsibilities:

The Senior Digital Marketing Executive will be responsible for managing key digital marketing channels to increase traffic and customer acquisition to ultimately drive overall revenue. You will support the digital marketing team to manage core channels that include:

  • CRM Optimisation - managing the segmentation of the customer data, spotting trends and marketing opportunities. Using tools included within the CRM software (Intercom) and our email marketing client to deliver successful marketing messages to customers to increase purchase behaviour

  • Content Marketing - researching, planning and creating content with SEO considerations in order to drive high quality traffic within each stage of the sales funnel

  • Email Marketing - responsible for overall email campaigns using Mailchimp including the company newsletter and targeted CRM

  • Content Creation - across all channels including social media, video and email

  • Analytics - confident in using analytical software (Google Analytics and Moz) to review performance and report back to management with recommendations for continual optimisation

  • Affiliate Marketing - to manage our existing affiliate partners and recruit new opportunities in order to maximize revenue from this channel

  • SEO - thorough knowledge of SEO fundamentals and proven experience in implementing SEO strategies across digital channels

  • Discover New Technology - Learn growth tactics and explore cutting edge ecommerce tools and innovative methods that can be utilised in the overall marketing mix

Qualifications:

For this role, applicants must be able to demonstrate the following:

  • Strong digital marketing experience with at least 3 years in a similar role

  • An adaptable kickass team player with excellent communication skills and a proven record of being a self-starter

  • Excellent IT skills??? obviously!

Hours:

Full-time (Mon-Fri, 9am - 5pm)

Pay:

GBP21,000 to GBP27,000 PA (depending on skills & experience).

Employee Benefits:

  • 28 days holiday

  • Pension contributions

  • Social days & events

The candidate must be able to easily commute to our premises in Blaby, Leicester, LE8 4GZ

Company Description Founded in 2012 by two friends working from a garage, Get Laid Beds has grown rapidly in size and now ships to 197 countries worldwide. The unique British handmade products sell themselves. We are looking for passionate, driven people who share the same vision for future plans. Join our ever expanding team and become a sleep expert where naps are endorsed!

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