Commercial Data Analyst

Finance and Ops

Bath

Job summary

The Commercial Data Analyst is responsible for supporting the Commercial division through data analysis and effective & efficient reporting.

This role will work closely with Commercial Finance in providing accurate reporting and analysis across the entire division and to other areas of the business as and when required.

Department summary

The data and insight team are responsible for the following activities;

• Effective provision of performance metrics/kpi's in market context for all consumer products and services. This product and market insight drives performance optimisation through excellence in bringing absolute clarity to marketing effectiveness and consumer value delivery.
• Analytics of and insight into consumer behaviour with actionable outcomes to support consumer & client revenue objectives. Outcomes of this work will drive marketing execution to determine/affect consumer behaviour. Consumer analytics and insights will drive product development through rigorous consumer focus and comprehension.
• Data strategy, capture and governance are the direct responsibility of this team.
• Maintenance and technical development of customer database, software and reporting infrastructure.
• Responsible for the provision of BI/MI reporting services and supporting infrastructure.
• Reporting, insight, analysis and campaign effectiveness are core responsibilities of this team for non-financial data.
• Provide sales forecasting solutions and support across consumer and commercial revenues.

Key role responsibilities

• Support strategic decision making with the provision of business intelligence, market analysis and competitive insight.
• Develop and maintain an overall understanding of all third party systems, data sources and systems that can provide data driven insights across the business.
• Develop and maintain an overall understanding of Future's business model, to include commercial sales, consumer sales, e-commerce and our print and online product offerings.

• Assist in delivering regular reporting cycle and ad hoc service in respect of tracking performance and performance in context of all Future's products and services. Work with Commercial Strategy team to benchmark Future's online performance against the market as a whole and against key competitors
• Accountable for personally delivering timely, accurate and actionable reports and insights ensuring resources are allocated to most commercially important tasks and retiring those adding no significant value as agreed with Head of Data & Insight
• Data quality & practice - ensure the limitations of the data is clear to stakeholders and that correct procedures are undertaken to ensure high quality data & insight is available to the business
• Support the wider Consumer Sales and Commercial team with ad-hoc requests, in order to fulfil various business needs as required from time to time
• Data Warehousing: Support current data warehousing to enable increased efficiency of reporting and ease of cross-platform analysis
• Forecasting: Liaise with finance and commercial functions alongside budget holders to provide a robust traffic forecasting facility to feed into internal budgets processes
• Review: Continually seek to develop current working practices and use of available technology.

Essential skills and experience

• Proven experience in working with data
• Advanced level of knowledge and experience with Excel and\or Google Sheets
• An exceptional eye for detail
• Experience of displaying data insights in graphical formats
• Good time keeping, prioritisation skills and ability to work to tight deadlines
• Abililty to build effective, cross functional relationships
• Development of Qlikview apps

Desirable skills and experience

• Experience with web analytics tools e.g. Google Analytics
• Numerate degree