Display Acquisition Manager - International

American Express
15 Apr 2018
18 Apr 2018
Contract Type
Full Time
The Programmatic Display team within the Enterprise Digital and Analytics organisation is committed to deliver a step change in the programmatic digital marketing capability and performance across international markets through:
  • Developing a programmatic media platform to drive display media performance against key markets through always on activity
  • Driving a forward thinking, data driven and targeted approach to the display channel
Principal accountabilities:
  • Use programmatic display and social as a critical component to scale new card acquisition in International markets.
  • Drive adoption of multi market platforms for display campaigns through the funnel (prospecting, retargeting, referral ) through open RTB and Social platforms
  • Partner with analytics, technology, agency and local marketing teams to deliver on a multi market roadmap to scale programmatic .
  • Develop an audience-first strategy to deliver on enterprise wide programmatic and social campaigns.
  • Own relationships with agency and tech stack providers.
  • Implement a robust test and learn program for driving growth
  • Be up to date in this space and drive innovation in new technology, creative and media space.
  • Ensuring the business and international markets understand regulations around use of data and privacy and work towards global best practices.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.


Required skills:
  • A digital marketing leader with a passion for digital marketing and strong digital track record with performance marketing experience in the digital space
  • Strong technical knowledge of major digital media and technology like DCM (DFA), DMP's, DBM , Facebook or other paid media technology
  • Proven experience of managing digital marketing campaigns either in an agency or in house.
  • Experience of driving targeted digital campaigns using data and ad tech across multiple campaigns.
  • Experience working with multiple stakeholders in different areas of the organisation and 3rd party including agencies, finance, analytics, technology in a matrix environment
  • Excellent oral and written communication skills including presenting to senior management
  • Experience defining requirements and managing processes of implementing new audience and campaign solutions
  • Strong team manager and ability to be both hands-on and strategic with campaigns and motivate team members

We place great importance on doing what is right, what is best and what is innovative. And we continue seeking people to champion these values and beliefs as we grow. The world's a big place, filled with big ideas and amazing people. And we want the best of them here at American Express. We're interested in where you came from, but we're even more excited about where you will go with American Express.

To complete your application please click on the links below. However, if you require any assistance with the completion of this process - or need any reasonable adjustments to be made - then please contact the Recruitment Team on or (for Russia based candidates ).

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