Senior Marketing Executive, BTEC in Schools

About Pearson

At Pearson, we're committed to a world that's always learning and to our talented teams who make it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we're always re-examining how people learn best, whether it's one child in our own backyard or an education community across the globe.

About the team

The BTEC in Schools Marketing team generates creative campaigns to engage teaching professionals with courses and learning services which prepare young people for the world of work. Based in Oxford and London, we're an open, friendly team, always open to new ideas and supported by specialists in digital, events, data and research.

About the role

The ideal step for a Marketing professional with demonstrable marketing experience ready to take more ownership of product campaigns and plans. If this is the job for you, you'll be able to:

• Create and implement multi-channel, end-to-end campaigns, delivering them to the highest quality, on time, within budget and meeting KPIs.
• Draw on research, message testing and time spent in the market to gather customer and competitor insights and use this to inform marketing campaigns and customer experience.
• Work with suppliers to commission, track and deliver print and mail items, ensuring all content meets SLAs and quality standards.
• Set clear targets and goals for each campaign and measure success through weekly and monthly reporting to drive continuous improvement.
• Seek out ideas, insights and inspiration from within and outside the education industry to drive creativity and innovation in all aspects of your work.
• Act as the marketing voice in your subject team to build strong, collaborative networks with internal teams and colleagues including Sales, Product Management and Teaching Services, ensuring an integrated, go-to-market approach.

Who are we looking for?

We're looking for a self-motivated, creative marketing professional with a can-do attitude and a positive outlook who's interested in education and learning the relevant skills and experience:

Marketing expertise

• Experience of creating and implementing marketing plans, including budget management and response analysis.
• Experience of B2B marketing techniques including content creation, messaging and copywriting, digital, social media, email and print channels. Previous experience of marketing automation is useful but not essential.

Behaviours and employability skills

• Team working, networking and internal relationship management.
• Project management, planning and prioritisation skills.
• Self-motivated and "hands-on", taking the initiative to problem solve and find solutions.
• Show good judgement about when to seek input from managers, escalating problems and potential solutions.
• Working with agencies and external suppliers to deliver on time and on budget.
• Able to work under time pressure.

If this role sounds like a good match for you, send us an application.

Qualifications

Educated to at least level 3 (A level or equivalent). Degree preferred but not essential.